Identify in-market buyers sooner, engage prospects faster, and accelerate sales.
Deal Acceleration
B2B Deal Acceleration with AI-powered Intel
What it takes to achieve B2B sales acceleration
Your buyers conduct extensive research independently and expect value at every vendor interaction. This requires:
- Understanding account dynamics and stakeholder needs
- Consistent, personalized experiences across channels
- Efficient deployment of sales resources
- Data-driven engagement strategies
The tools you need to boost deal velocity
6sense’s comprehensive platform combines AI-powered insights, multi-channel orchestration, and predictive modeling enabling you to:
- Close deals faster by engaging active buyers months before the competition
- Accelerate pipeline velocity with perfect timing of different types of outreach
- Scale personalized outreach across your entire account base
- Reduce sales cycles through data-driven engagement
- Drive higher win rates by targeting the right contacts at the right accounts with the right messages
Uncover hidden opportunities with AI‑powered intelligence
Smart account prioritization
- AI-scored accounts based on buying stage, intent, and engaged personas
- Automated alerts for accounts showing increased buying signals
- Custom scoring models aligned with your ideal customer profile
- Real-time updates as accounts progress through buying stages
Personalized engagement at scale
- Account- and persona-specific talking points and insights
- Recommended next best actions for each account
- Automated playbooks based on buying stage
- Multi-channel orchestration of sales plays
Showpad crushes prioritization and pipeline challenges with 6sense
289%
close rates increase
76%
of qualified opportunities are 6QAs
Explore resources
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How To: Identify and Influence the Entire Buying Team
Introduction Selling and marketing are harder than ever. Old-school tactics are pushing modern buyers away, leaving revenue teams frustrated, inefficient, and unable to compete. In No Forms. No Spam. No Cold Calls, Latané Conant delivers the recipe for scalable, repeatable, data-driven sales and marketing strategies that work today. In this How To, we provide a practical, […]
How to: Boost Sales Performance at Every Stage of Your Pipeline
Introduction Selling and marketing are harder than ever. Old-school tactics are pushing modern buyers away, leaving revenue teams frustrated, inefficient, and unable to compete. In No Forms. No Spam. No Cold Calls, Latané Conant delivers the recipe for scalable, repeatable, data-driven sales and marketing strategies that work today. In this How-To, we provide a practical, tactical […]
AI Sales Agents
AI sales agents: Enhancing sales processes with intelligent automation According to Salesforce’s State of Sales report, 97% of sales leaders believe that AI tools give sales reps more time to focus on what they’re truly hired for: selling. AI sales agents are emerging technologies that can reduce time spent on routine manual sales tasks. These intelligent systems […]
Sales Velocity Calculator
Exploring sales velocity & its significance Succeeding in sales isn’t just about closing deals—it’s about doing so as quickly and efficiently as possible. That’s what makes tracking sales velocity so crucial for accurately assessing your sales team’s performance. How do you calculate and track sales velocity? What do you risk by not keeping an eye […]
Quick Guide: Using Sales Intelligence to Improve Processes and Results
Introduction Solid sales intelligence helps boost profits by driving revenue and reducing costs. And it’s clear that better data should lead to more informed decisions that will ultimately benefit the company’s bottom line. However, despite their best efforts, some companies still fall short of achieving peak efficiency and success due to their failure to leverage […]
Frequently asked questions
Why do I need B2B sales acceleration?
B2B sales acceleration is critical today, as buying cycles become increasingly complex and lengthy. 6sense helps you identify and engage high-intent accounts earlier, reduce sales cycles, and increase win rates. With buyers conducting extensive research before engaging with vendors, being able to identify and act on buying signals early gives you a significant advantage.
How can I build an effective sales acceleration strategy?
Key steps for developing a successful sales acceleration strategy include:
- Define your ideal customer profile (ICP) and target account list using firmographic and behavioral data
- Implement tools to identify and track account engagement and buying intent
- Create personalized, multi-channel engagement strategies based on buying stage
- Align sales and marketing efforts around account insights and engagement data
- Establish clear metrics and KPIs to measure acceleration impact
6sense provides the AI-powered platform and insights needed to execute each of these steps effectively.
How does 6sense help with B2B sales acceleration?
6sense accelerates sales by providing real-time insights and automation across the entire revenue chain. Our platform:
- Identifies in-market accounts before they raise their hand
- Predicts where accounts are in their buying journey
- Prioritizes accounts based on likelihood to convert
- Provides actionable account insights for sales teams
- Orchestrates personalized, multi-channel engagement
- Automates routine tasks to free up seller time
- Enables coordinated sales and marketing efforts
How do I calculate sales acceleration?
Calculate your sales acceleration with this equation:
(Number of Opportunities x Average Deal Size x Win Rate) ÷ Length of Sales Cycle = Sales Acceleration
These metrics can also give insight into acceleration:
- Time to Engagement: How quickly you identify and engage potential buyers
- Pipeline Velocity: Speed at which opportunities move through stages
- Conversion Rate Changes: Improvements in stage-to-stage conversion
- Time to Revenue: Overall reduction in time from first touch to closed won