Buying journeys are complex and non-linear. Prospects engage across multiple channels at their own pace, making it challenging for marketers to deliver the right message at the right time.  

6sense’s Intelligent Workflows solves this problem by providing a unified platform where marketers can easily orchestrate sophisticated, full-funnel campaigns that adapt to each unique buyer’s journey. 

The challenge of omnichannel orchestration 

Most marketing teams struggle with disconnected tools, manual processes, and static campaigns that don’t adapt to buyer signals. Jumping between platforms to manage ads, email, web personalization, and sales activation creates inefficiency and inconsistent messaging. When campaigns can’t dynamically respond to prospect behavior, opportunities are missed and marketing spend is wasted. 

Turning data and insights into action 

Intelligent Workflows from 6sense bridges the gap between data collection and campaign execution. The platform leverages 6sense’s Signalverse™ — a comprehensive collection of intent, engagement, and company data — and applies 6AI™ predictive insights to automate sophisticated marketing actions all from a single visual canvas. 

Building a full-funnel, omnichannel campaign with Intelligent Workflows 

an image showing a flowchart for Intelligent Workflows
This flowchart shows how Intelligent Workflows can activate different marketing channels and sales enablement activities based on an account’s buying stage.

Here’s how you can create campaigns that engage prospects throughout their entire buying journey with Intelligence Workflows: 

1. Define your target audience with precision 

Start by creating audience segments. Intelligent Workflows is extremely flexible. Segments can be based on any combination of: 

  • Anonymous research and third-party engagement data 
  • Intent signals showing research on specific topics 
  • Company and contact information
  • First-party data from your CRM or marketing automation platform 
  • 6AI insights like predicted buying stages 

In the example shown above, the Segment starts with accounts that are filtered by stage funnel stage. Depending on the buyer’s research and engagement, different campaigns will be activated, and contacts may be automatically purchased, added to the CRM, and enrolled in sales email outreach. 

The drag-and-drop interface makes it simple to build complex audience criteria without coding knowledge, ensuring you’re targeting the right accounts and individuals. 

2. Orchestrate top-of-funnel awareness 

For accounts in early buying stages, you can automatically: 

  • Launch brand awareness display campaigns 
  • Activate targeted social media advertising on platforms like LinkedIn, Google, and Meta 
  • Personalize website experiences for anonymous visitors 
  • Set up content syndication to distribute thought leadership

The visual canvas makes it easy to see which channels are activated for each segment, ensuring comprehensive coverage — and providing a quick strategic overview for team members and executives. 

3. Engage middle-of-funnel prospects 

As accounts show increased engagement or progress to later buying stages, Intelligent Workflows can: 

  • Automatically purchase contact information for engaged accounts 
  • Push these contacts to marketing automation campaigns 
  • Trigger more specific messaging addressing pain points 
  • Update ad messaging to reflect deeper solution education 

4. Accelerate bottom-of-funnel conversion 

For accounts showing high intent or reaching decision stages: 

  • Activate sales engagement sequences for direct outreach
  • Trigger competitive differentiation campaigns  
  • Push priority accounts to sales development teams 
  • Personalize website experiences with case studies and ROI calculators 

5. Adapt based on buyer signals 

What makes Intelligent Workflows truly powerful is its ability to automatically adjust campaigns based on real-time signals: 

  • If an account engages with specific content, shift messaging accordingly 
  • If buying stage changes, move accounts to different campaign tracks 
  • If engagement drops, initiate re-engagement sequences
  • If opportunities stall, launch deal acceleration plays  

Pre-built campaign templates 

Getting started is simple with nearly two dozen pre-built campaign templates, including: 

  • Re-engagement campaigns for dormant accounts 
  • Competitive takeout plays 
  • Full-funnel engagement sequences 
  • Deal acceleration workflows
  • Event attendance drivers 

Each template provides a solid foundation that you can customize to your specific needs without starting from scratch. 

Get Started with Intelligent Workflows 

Intelligent Workflows reduces the complexity of omnichannel campaign orchestration by providing a single platform where marketers can design, execute, and optimize sophisticated campaigns. The visual canvas makes it easy to translate the wealth of data and insights from the Signalverse™ into automated actions that engage buyers at every stage of their journey. 

By providing the right message through the right channel at the right time, you can create more personalized experiences that drive higher engagement and accelerate pipeline creation. Whether you’re looking to build brand awareness, engage prospects at different buying stages, improve customer retention, or eliminate wasted ad spend, Intelligent Workflows provides the flexibility and power to execute your strategy. 

Ready to transform your marketing campaigns? Discover how Intelligent Workflows can streamline your omni-channel strategy and deliver better results throughout the entire customer journey.