How do you lead with strategy in a fast-changing world?
In this episode, Seth Godin, author of This Is Strategy, joins Saima Rashid and Adam Kaiser for part 1 of a two-part conversation. Seth discusses his latest book, This is Strategy, and how it challenges traditional views of what strategy really is. He explains why strategy isn’t about planning or quick wins, but about understanding where you’re headed and who you want to become.
He breaks down how companies like Starbucks and Microsoft have successfully navigated the market by sticking to clear, long-term strategies. Seth also touches on the importance of working within systems and how to shift from focusing on short-term results to embracing long-term thinking.
In this episode, you’ll learn:
- What makes strategy more than just a plan
- How empathy impacts both strategy and leadership
- Why long-term thinking is essential for success
Jump into the conversation:
00:00 Introducing Seth Godin
04:12 Misunderstanding of strategy concepts
06:36 Short-term tactics vs. long-term strategy
07:23 Successful company strategy examples
08:59 Empathy’s role in strategy, leadership
10:49 Changing systems and working within
14:21 Measuring numbers and long-term thinking
16:56 CMO’s role and market-driven marketing
19:53 Impact of marketing choices on growth
22:25 Negotiating strategic focus within the C-suite
