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Episode 5: The Hot or Not Game

Episode 5

In this episode, Kerry invites you to play Hot or Not?… a fun, and very quick, game that shines a bright light on why our current demand gen and ABM practices are not only not fit for purpose, but are actually suppressing all the best buying signals. Play along to learn why you probably need to transform our demand management practices pronto.

Kerry Cunningham

Kerry Cunningham

Kerry Cunningham is a thought leader in B2B marketing and is a former SiriusDecisions and Forrester analyst. He’s an expert in the design and implementation of demand-marketing processes, technologies and teams for a wide array of B2B products, solutions, and services. He’s also developed a wealth of expertise in the alignment of marketing and sales organizations.

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