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Level Up: ABM Campaign Creation & Execution
Level four unlocked! After level three, you know the benefits of going account-based and what components make up a best-in-class account-based marketing (ABM) strategy. Now it’s time to learn how to build and execute an ABM campaign.
Hear from the experts at Flexential and ROI·DNA on how they followed the 5-step account-based formula to execute their ABM campaign, sharing actionable examples of how they did it and the success they achieved.
In this session you’ll:
- Hear step-by-step how Flexential and ROI·DNA built and executed a best-in-class ABM campaign from start to finish
- Learn tips and tricks of ABM campaign execution
- Engage in a discussion with campaign experts during the Q&A
