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Introducing the 6dimensional Success Model™ – a methodology that empowers customers to unleash their full revenue potential and and achieve extraordinary outcomes.
In my time as an analyst, and even now, I continually hear marketing leaders say things like, Shouldn’t I wait till my organization matures, gets our data cleaned up, really nails lead management, etc., before trying to do ABM?
Or maybe, “We’re just not ready for ABM.” In this episode, 6sense’s SVP of Revenue Analytics talks about why you shouldn’t wait, but instead should leapfrog your ‘more advanced’ counterparts. Kerry chimes in with a leapfrogging example courtesy of Ireland.
