One of the foundations of what 6sense helps customers do is deanonymizing website traffic by using information like IP address and advertising ID and tying anonymous users to specific accounts. By tracking those accounts, we accumulate signals that allow predictive models to detect patterns. These models then make recommendations to help revenue teams prioritize effort […]
Pipeline leaks rarely announce themselves. A qualified account sits untouched while sellers chase hotter leads. A stalled opportunity goes quiet. A BDR seat stays open for a quarter. Each gap looks small until you add them up. Reltio found a way to cover them. Michael Brown, Head of Global Business Development, put it this way: […]
Three accounts. All showing strong buying signals. All squarely in the ideal customer profile. By every available measure, they looked like sure buyers. Years before joining 6sense, now-CMO Kelly Hopping walked into a meeting with her former sales team feeling good about those three accounts. Then a rep asked: “Wait, why are we chasing these?” […]
When B2B revenue teams evaluate their GTM stack, they’re usually trying to solve one of two problems. The first: my team doesn’t have good enough data to work effectively — we’re missing contacts, our records are incomplete, and we’re spending too much time on research. The second: my team has plenty of data, but we’re […]
If your GTM intelligence only exists inside a dashboard, it’s not really part of your GTM motion. It’s a reference tool, and reference tools are skipped. The way RevOps and data teams are building go-to-market systems has changed. AI agents are part of daily workflows. CDPs, CRMs, and data warehouses need clean, current contact data […]
By the time a buying group contacts a vendor, more than 60% of their decision-making journey is already behind them. The shortlist was formed before the first call. A preferred vendor was likely identified before any sales rep got involved. And 95% of deals go to a vendor that made the Day One shortlist. That’s […]
Most B2B revenue teams aren’t failing because of bad execution. They’re failing because they’re executing well against assumptions that stopped being true a long time ago. Data from more than 10,000 B2B buying journeys reveals a consistent pattern: The mental models that govern how most teams allocate budget, measure success, and deploy sellers are systematically […]
If your team runs any AI agents, the 6sense MCP Server changes what those agents can do. You can now securely access buyer behavior intelligence and pass along those details to enrich the capabilities of your AI agents. This makes the tools far more powerful for revenue teams. Fixing the limitations of generalist AI Companies […]
A great salesperson can size up a room in seconds. They know who’s browsing and who’s ready to buy. They know when to approach and when to wait. They don’t pitch everyone the same way, because they’re not guessing. They’re reading signals, resolving them into context, and acting on that context with precision. For most […]
The graveyard of B2B software is vast and well-populated. Many of the tools had strong demos, enthusiastic champions, and a signed contract. Then they were quietly abandoned by the intended users. The learning curve was too steep, or the ROI was too hard to show, so the team went back to what they already knew. […]
When critics call something a “black box,” most organizations get defensive. They pivot. They bury the real answer under enough jargon that the concern quietly disappears from the conversation. We’re going to do the opposite. Yes, there are things 6sense doesn’t reveal about how our AI models work. There are also a lot of things […]
Most B2B marketing and RevOps teams aren’t starting from zero when it comes to signal response. They’ve got the intent data, nurture tracks, BDR sequences, and paid media programs. They’ve invested real time and budget building programs that are supposed to react when something important happens. And react they do, but… The real challenge is […]
