When B2B revenue teams evaluate their GTM stack, they’re usually trying to solve one of two problems. The first: my team doesn’t have good enough data to work effectively — we’re missing contacts, our records are incomplete, and we’re spending too much time on research. The second: my team has plenty of data, but we’re […]
If your GTM intelligence only exists inside a dashboard, it’s not really part of your GTM motion. It’s a reference tool, and reference tools are skipped. The way RevOps and data teams are building go-to-market systems has changed. AI agents are part of daily workflows. CDPs, CRMs, and data warehouses need clean, current contact data […]
By the time a buying group contacts a vendor, more than 60% of their decision-making journey is already behind them. The shortlist was formed before the first call. A preferred vendor was likely identified before any sales rep got involved. And 95% of deals go to a vendor that made the Day One shortlist. That’s […]
Most B2B revenue teams aren’t failing because of bad execution. They’re failing because they’re executing well against assumptions that stopped being true a long time ago. Data from more than 10,000 B2B buying journeys reveals a consistent pattern: The mental models that govern how most teams allocate budget, measure success, and deploy sellers are systematically […]
The 6sense MCP Server has launched, and if your team runs any AI agents, this launch changes what those agents can do. You can now securely access buyer behavior intelligence and pass along those details to enrich the capabilities of your AI agents. This makes the tools far more powerful for revenue teams. Fixing the […]
A great salesperson can size up a room in seconds. They know who’s browsing and who’s ready to buy. They know when to approach and when to wait. They don’t pitch everyone the same way, because they’re not guessing. They’re reading signals, resolving them into context, and acting on that context with precision. For most […]
The graveyard of B2B software is vast and well-populated. Many of the tools had strong demos, enthusiastic champions, and a signed contract. Then they were quietly abandoned by the intended users. The learning curve was too steep, or the ROI was too hard to show, so the team went back to what they already knew. […]
When critics call something a “black box,” most organizations get defensive. They pivot. They bury the real answer under enough jargon that the concern quietly disappears from the conversation. We’re going to do the opposite. Yes, there are things 6sense doesn’t reveal about how our AI models work. There are also a lot of things […]
Most B2B marketing and RevOps teams aren’t starting from zero when it comes to signal response. They’ve got the intent data, nurture tracks, BDR sequences, and paid media programs. They’ve invested real time and budget building programs that are supposed to react when something important happens. And react they do, but… The real challenge is […]
Does intent data actually work? It’s one of the most searched questions in B2B sales and marketing — and one of the most argued about on forums like Reddit, where sellers and demand gen practitioners have been swapping horror stories about wasted budget and bad leads for years. The short answer is yes. The longer […]
The best lead scoring software automatically assigns conversion probability scores to every lead based on behavioral signals, demographic fit, firmographic data, and intent signals — so sales knows exactly where to focus. Models range from simple rules-based systems to AI-driven predictive platforms built for data-mature organizations with complex sales cycles. This guide covers ten of […]
If you’ve ever tried to run an integrated campaign inside a large, multifaceted organization, you know the feeling. You’ve got a great strategy, solid creative, and a plan that looks airtight on paper — and then reality shows up. Picture this: your North America enterprise team just greenlit a new ABM campaign targeting a set […]
