Many GTM strategies are fighting the wrong battle. While your team obsesses over MQLs and conversion rates, 95% of your buyer’s journey is happening in complete darkness — invisible to every measurement system you’re using. This anonymous research activity, what we call the Dark Funnel, is where real buying decisions get made, yet most GTM […]
The bad news: Generic marketing approaches are increasingly ineffective in today’s crowded market. Buyers are overwhelmed with content that fails to address their specific needs, leading to disengagement and missed opportunities. The good news: Your prospects are leaving behind valuable clues about their interests and challenges with every search query. And while you’ve always had […]
Buying journeys are complex and non-linear. Prospects engage across multiple channels at their own pace, making it challenging for marketers to deliver the right message at the right time. 6sense’s Intelligent Workflows solves this problem by providing a unified platform where marketers can easily orchestrate sophisticated, full-funnel campaigns that adapt to each unique buyer’s journey. […]
B2B revenue leaders face an ongoing challenge: how to optimize workflows and maximize resources across an ever-growing technology landscape. As automation capabilities evolve, so does the question of when to deploy technology versus human capital. Below we’ll explore this landscape, stacking up the Marketing Automation Platforms (MAPs) and Sales Engagement Platforms (SEPs) of yesterday against […]
No matter what your role is on the revenue team, from sales to marketing to operations, one thing is universally true: you are busy. You’ve got a daily task list a mile long, and even then, it’s more work than many people realize. Behind almost every task on your list is another list of steps […]
Forrester B2B Summit — the premier gathering for marketing, sales, and product leaders — just wrapped up in Phoenix. The sun-soaked city provided a vibrant backdrop for a hands-on, immersive experience designed to align, inspire, and empower entire GTM teams. Featuring over 50 interactive sessions across dedicated tracks, the event focused on: While the entire […]
Intelligent Workflows & the next era of AI-powered B2B growth For more than a decade, 6sense has been driving B2B go-to-market innovation — helping revenue teams navigate complexity, engage the right buyers, and maximize pipeline impact. From pioneering account-based marketing to redefining revenue intelligence with predictive AI, we’ve continuously adapted alongside our customers. Now the […]
If you’re a demand gen manager or marketing ops practitioner, you know the struggle. You’re juggling multiple tools, your data is scattered across platforms, and creating cohesive campaigns feels like herding the proverbial bunch of cats. Today, I’m thrilled to share the launch of 6sense Intelligent Workflows, a new product I believe will be […]
Account-Based Marketing (ABM) is a game-changer for B2B revenue teams. It enables sellers and marketers to laser-focus efforts on high-value accounts to increase the likelihood of conversion. But there’s a catch: It involves many tedious tasks that drain time and energy. Manually providing relevant and timely outreach to every individual account is like trying to […]
Summary and key findings Summary While ABM adoption is increasing, measurement practices are lagging, with most marketers still relying on traditional metrics such as leads and MQLs. This reveals a lack of alignment between what marketers are doing (ABM) and what they are measuring. Despite this, there are signs of progress, such as increased measurement […]
