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How Segment Performance Reporting Helps Our Team Understand Marketing Impact


Saima Rashid, SVP of Marketing & Revenue Analytics at 6sense, discusses the segment performance reporting feature of 6sense and the importance of going beyond high-level dashboarding and diving into granular campaign-level analysis.

The segment performance reporting allows marketers to understand which strategies and campaigns are truly driving results and moving the needle. By drilling down into specific segments and accounts, marketers can identify the accounts that have progressed through the funnel and the campaigns that have successfully engaged the target audience. This level of insight helps marketers make informed decisions about which activities to continue, stop, or invest more resources in. Overall, 6sense Revenue AI empowers marketers with actionable data to optimize their campaigns and drive revenue growth.

The 6sense Team

6sense helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

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