Saima Rashid, SVP of Marketing & Revenue Analytics at 6sense, discusses the critical steps necessary to turn data into insights, and insights into actions.
One of the key benefits of using 6sense Revenue AI is the ability to gain deep insights into customer engagement and buying intent. By tracking and analyzing various signals, such as website visits, content consumption, and social media interactions, 6sense provides a holistic view of a prospect’s journey. This allows revenue teams to prioritize and personalize their outreach efforts based on the prospect’s level of interest and readiness to buy. Having access to this data, inside of 6sense, as well as your systems of record, like your CRM and Marketing Automation platforms is key.
6sense offers predictive insights that can forecast future outcomes and identify potential risks. By analyzing historical data and patterns, 6sense predicts which leads are most likely to convert, which accounts are at risk of churning, and which deals are likely to close. This enables revenue teams to focus their efforts on high-value opportunities and take proactive measures to mitigate risks.
Using 6sense provides teams with actionable insights that empower revenue teams to make data-driven decisions, personalize their approach, stay ahead of the competition, and maximize revenue generation.