Your B2B advertising campaign did its job, and an account landed on your qualified account list. Marketing is excited. Then the handoff to the sales team happens, and momentum slows to a crawl. This is a challenge of account-based marketing: You can drive account engagement, but that engagement doesn’t automatically become pipeline until you start […]
Ask any demand gen leader whether their programmatic campaigns are reaching the right accounts, and most will say yes. Ask them whether those accounts are actively in-market right now — evaluating solutions, building shortlists, moving toward a decision — and the answer gets murkier. That gap is the core problem with how most B2B advertising […]
For most B2B revenue teams, signals stream in from many different sources: website behavior, keyword searches, intent signals, and so forth. The problem for GTM teams isn’t having too few signals; it’s having no context to understand what they mean together. What signals can and can’t tell you A signal is an observable event or […]
The 6sense MCP Server has launched, and if your team runs any AI agents, this launch changes what those agents can do. You can now securely access buyer behavior intelligence and pass along those details to enrich the capabilities of your AI agents. This makes the tools far more powerful for revenue teams. Fixing the […]
A great salesperson can size up a room in seconds. They know who’s browsing and who’s ready to buy. They know when to approach and when to wait. They don’t pitch everyone the same way, because they’re not guessing. They’re reading signals, resolving them into context, and acting on that context with precision. For most […]
The graveyard of B2B software is vast and well-populated. Many of the tools had strong demos, enthusiastic champions, and a signed contract. Then they were quietly abandoned by the intended users. The learning curve was too steep, or the ROI was too hard to show, so the team went back to what they already knew. […]
When critics call something a “black box,” most organizations get defensive. They pivot. They bury the real answer under enough jargon that the concern quietly disappears from the conversation. We’re going to do the opposite. Yes, there are things 6sense doesn’t reveal about how our AI models work. There are also a lot of things […]
Ask any rep what slows them down, and they won’t say “not enough data.” They’ll tell you about the tabs, the dashboards, and the accounts they had to gut-check because there wasn’t enough time to piece together in-depth research. That frustration goes away, starting now. The 6sense users have access to 1 trillion+ signals a […]
Buyers have gotten very good at researching you before you ever get a chance to research them. By the time most sellers make first contact, the buying group has already shortlisted vendors, consumed competitor content, and formed opinions that are harder to change than most reps realize. The only real response is to close the […]
The gap between “I have a question about my campaigns” and “I have an answer” just got a lot smaller. RevvyAI is 6sense’s new conversational AI interface for your GTM data — and it puts the kind of marketing analytics insight that used to require a dashboard deep-dive, a data pull, or a request to […]
Most sellers already know what good B2B sales intelligence looks like. The problem is how long it takes to pull it together. You’re researching an account across four tabs, cross-referencing CRM notes, trying to figure out what they actually care about right now, and often doing all of it before a call that’s in 20 […]
Here’s what frustration looks like for B2B sales reps: A solid looking contact. Forty-five minutes of research. A carefully crafted personalized email. And a bounce, because while the LinkedIn profile looked current, the contact data behind it wasn’t. Multiply that across a prospecting week and you’ve got a real pipeline problem, one that has nothing […]
