In B2B, the most valuable prospects aren’t just those who’ve already visited your website — they’re also the ones actively researching solutions like yours, but who haven’t discovered you yet. These “white-space” accounts represent untapped potential for your business, and with 6sense’s Intelligent Workflows, you can now systematically identify and engage them. Let’s dive […]
Introduction In May 2018, the lead author of this report co-presented a SiriusDecisions Summit keynote titled “Building the (Artificially) Intelligent Revenue Engine.” In it, we outlined a range of AI use cases for B2B revenue teams, grouping them into two broad categories: “know everything about your buyers,” and “know everything about your own performance”. Two use cases we […]
AI email agents are game-changers for sales teams looking to scale their outreach while maintaining a personalized, human-like touch. By automating the entire email conversation process — not just sending messages but also interpreting responses and escalating when needed — these agents free up sales reps to focus on closing deals rather than chasing […]
AI agents are transforming ABM by automating complex workflows while delivering unprecedented personalization at scale. These tools analyze vast amounts of buyer data to… … all while reducing the manual burden on marketing and sales teams. In a recent Revenue Makers Live webinar, 6sense’s Adam Kaiser was joined by Jessie Johnson, Principal Analyst from Forrester […]
B2B revenue leaders face an ongoing challenge: how to optimize workflows and maximize resources across an ever-growing technology landscape. As automation capabilities evolve, so does the question of when to deploy technology versus human capital. Below we’ll explore this landscape, stacking up the Marketing Automation Platforms (MAPs) and Sales Engagement Platforms (SEPs) of yesterday against […]
No matter what your role is on the revenue team, from sales to marketing to operations, one thing is universally true: you are busy. You’ve got a daily task list a mile long, and even then, it’s more work than many people realize. Behind almost every task on your list is another list of steps […]
Forrester B2B Summit — the premier gathering for marketing, sales, and product leaders — just wrapped up in Phoenix. The sun-soaked city provided a vibrant backdrop for a hands-on, immersive experience designed to align, inspire, and empower entire GTM teams. Featuring over 50 interactive sessions across dedicated tracks, the event focused on: While the entire […]
We’re combining our AI with powerful automation to transform how revenue teams work.
Intelligent Workflows & the next era of AI-powered B2B growth For more than a decade, 6sense has been driving B2B go-to-market innovation — helping revenue teams navigate complexity, engage the right buyers, and maximize pipeline impact. From pioneering account-based marketing to redefining revenue intelligence with predictive AI, we’ve continuously adapted alongside our customers. Now the […]
What is anonymous website visitor identification? Studies show that only 3-4% of B2B visitors fill out forms on websites. Even among actual buyers from target accounts, only about 20% fill out forms. That leaves B2B businesses left in the dark when it comes to capturing 80% of potential revenue opportunities. That’s why identifying anonymous website traffic is […]
Introduction In our recent look at the differences between account-based practices in EMEA and North America, it was no surprise that General Data Protection Regulation (GDPR) made the list. While companies covet the proven results of an account-based approach, they’re also concerned — and often a little confused — about how a deanonymizing go-to-market machine complies with privacy-based […]
