Happy April Fools Day, dear readers! While stuck in a recent hourlong Zoom meeting, we had time to daydream about 6sense’s capabilities and how we wish we could use them in our personal lives.
Of course, several of these ideas are impractical because of privacy laws and regulations — but in our fantasy lives, there are no lawyers. (Sorry, 6sense general counsel!)
1. Insights from The Snark Funnel™
The Dark Funnel™ is 6sense’s nickname for all of the anonymous account activity that happens, unbeknownst to non-6sense users, when buyers are researching solutions. 6sense spots this activity and matches it to accounts.
The Snark Funnel😵💫 is mean and salacious gossip within your social network. We sure wish we could spot this activity and tie it back to individual “accounts.” We’re coming for you, Karen!
2. Predictive Dinnerlytics™
Predictive Analytics are nice and all. It’s great being able to spot where an account is in its buying stages, and when they’re ready to talk to a sales rep.
But, after we log off for the day, we’re much more interested in Predictive Dinnerlytics, which would use the Power of AI to discover when your partner is most likely to approve of going to the restaurant that you love but they are sick of.
3. Dorkestrations™
Orchestrations are great for creating rules that handle mundane and repetitive tasks so you can focus on money-making tasks.
Dorkestrations have a different reward system, allowing you to offload awkward moments that make you feel Superbad. Got spotted wearing socks and Crocs at the grocery store by a co-worker? Time to unleash a new dorkestration.
4. (Personal) audience building
Growing companies can easily expand their Total Available Markets with 6sense Audience Building — and the same should apply to people. That’s why we should all have Personal Audience Building tech in our lives. This way, when you have a great joke or story to tell, but your family is tired or sick of listening to you, you can easily find somebody else to gab with.
5. Prioritized honey-do dashboards
6sense’s Prioritization Dashboard, which illuminates the fastest path to revenue, are fantastic. But how about a dashboard that reveals the easiest chore on the chore list that’ll be noticed and appreciated by your significant other?
6. Conversational Snailmail™
These Thank You notes won’t write themselves — or will they? Our Conversational Email capability automates the writing process, making it easy to stay in touch with all of your B2B prospects. Why not have a Conversational Snailmail technology that’ll help you slowly correspond with your Cousin Eddie so you don’t have to read his nutty conspiracy-theory Facebook posts?
7. Bank Account Intelligence
6sense uses Account Intelligence to understand which B2B buyers are most likely to become buyers (and give us money). In our personal lives, we’d love a similar tool to tell us which financial lenders are willing to put money in our bank accounts? You’d quickly learn whether you have an A+ credit rating and home collateral worthy of a loan from a legit bank … or an F- credit rating and need to use your tibia as collateral with the local gangster don.
8. Buyer intent data … for kids!
Using buyer intent data to understand what interests prospects is a superpower for B2B sellers. But it’s no match for the superpower of knowing which store aisles to avoid so your kid won’t spend the next hour begging for the rebooted Furby or one of those Fingerling monkeys, both of which you know deep deep down, are demonic monstrosities just waiting for orders from Skynet.
