How can businesses maintain their competitive edge while adapting to rapid technological changes?
In part two of conversation, Seth Godin, author of This Is Strategy, shares his insights on strategy, innovation, and the transformative impact of AI. He explains how to balance strategic commitments with the flexibility needed to respond to new opportunities. Seth addresses the potential pitfalls of relying too heavily on AI for efficiency and discusses the importance of creating added value for customers.
The conversation also explores the distinct roles and mindsets necessary for navigating an uncertain landscape. Getting into the differences between tactics and strategy, Seth illuminates how empowering teams can lead to innovative solutions
In this episode, you’ll learn:
- How to balance flexibility with strategic commitment
- Why empathy is essential in both strategy and leadership
- How to leverage AI to create long-term value, not just cut costs
Jump into the conversation:
00:00 Introducing Seth Godin
02:41 Empowering frontline tactics in luxury service
04:52 Marketers’ role in AI integration
06:16 Permission marketing in the AI era
10:29 Understanding product adoption lifecycle
12:39 Strategic advantage through unique actions
14:20 Facing competitive landscapes with empathy
17:08 Personalizing long-term strategic planning
19:52 Frameworks for effective strategy communication
22:01 Relying on market feedback and resilience
