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Blueprint Webinar Series – Webinar 7

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45-minute live playbooks from industry experts

Practical blueprints. Actionable strategies.

While everyone talks about AI, few marketing leaders know how to activate it for revenue growth. As LLM search reshapes buyer discovery and anonymous research dominates the funnel, your 2026 AI marketing strategy needs to move beyond dashboards to orchestrated action.

This isn’t another AI thought leadership session. You’ll walk away with frameworks you can implement immediately to optimize for AI search engines, leverage intent signals when buyers research anonymously, and build integrated workflows that connect insights to execution.

They’ll share:

  • How LLM search is disrupting traditional SEO and changing brand discovery for B2B buyers
  • Key findings from 6sense research on GenAI’s impact on B2B buyer behavior
  • Leveraging intent data when buyers conduct AI-assisted research anonymously
  • Bridging content marketing and AI search optimization for pipeline impact
  • Building intelligent workflows that activate intent signals across email and multi-channel engagement
  • Real-world examples of AI operating as a marketing system, not just a tool
  • Internal adoption strategies that drive customer results and operational excellence
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About speakers/author

Adam Kaiser

Adam Kaiser

VP, Brand & Growth Marketing, 6sense

Adam Kaiser has been in the B2B marketing game for over 20 years and has built marketing teams across multiple industries and segments, including compliance, ad tech, and telecom. As a previous 6sense customer, Adam was a true fan who saw firsthand the amazing results it helped him and his team achieve.

Josh Okun

Josh Okun

Chief Innovation Officer at Gravity Global

Josh Okun is Chief Innovation Officer at Gravity Global, where he leads the firm’s production-grade “agency AI OS” that augments strategy, creative, media, and delivery for enterprise brands. His team deploys agentic workflows, brand-safe guardrails, and measurable ops telemetry to compress timelines and scale personalization — without adding complexity.

Rob Welsby

Rob Welsby

Managing Director, SEO at Gravity Global

Rob Welsby is a digital marketing veteran with two decades of expertise in SEO and digital marketing strategy. As the leader of the SEO division at Gravity Global—the world’s most awarded brand to demand marketing consultancy—Rob drives search optimization initiatives that connect brand-building with demand generation.

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