• Marketing
    6sense Revenue AI™ for Marketing
    Who We Help

    CMO

    Unite your revenue team and drive strategy across the business.

    Demand Gen

    Focus on in-market accounts and take the guesswork out of demand gen.

    Digital

    Reach the people and accounts that matter to your business.

    How We Do It

    Account Identification

    Accurately match anonymous and known buyer behavior to accounts.

    Intent Data

    Uncover 3rd party buying signals at the keyword or topic level.

    Predictive Analytics

    AI-driven buying stage predictions align teams on the best time to engage.

    Data Enrichment

    Enrich accounts, leads, and contacts with accurate firmographic data.

    Smart Form Fill

    Autofill and shorten forms with automated, real-time form enrichment.

    Audience Building

    Create audiences for segmentation, activation, and analysis across channels.

    Advertising

    Reach target buyers with display, video, retargeting, and social ad campaigns.

    Conversational Email

    Leverage AI to craft personalized emails that qualify & convert accounts at scale.

    Orchestrations & Workflows

    Scale data operations with accurate engagement of accounts and contacts.

    Create Your Very Own AI Email Assistant

    Use AI to craft relevant, on-brand email campaigns that compel conversations and get more meetings booked.
    Learn More
  • Sales
    6sense Revenue AI™ for Sales
    Who We Help

    CRO

    6sense gives sales leaders the intel they need to deliver on big revenue goals.

    Inside Sales

    When working hundreds of accounts, knowing where to prioritize is critical.

    RevOps

    Use clean, complete data and scalable processes.

    How We Do It

    Contact & Company Data

    B2B contact data and account & buyer insights to engage prospects.

    Account Intelligence

    Arm reps with account insights in CRM & SEP for prioritization and personalization.

    Prioritization Dashboards

    Dashboards that help sellers uncover which accounts to engage and when.

    Chrome Extension

    Access Revenue AI insights directly from LinkedIn and other B2B websites.

    Predictive Analytics

    AI-driven buying stage predictions align teams on the best time to engage.

    Buyer Intent Data

    Uncover 3rd party buying signals at the keyword or topic level.

    Prospecting Workflows

    The insights sellers need in the tools they use, everyday.

    NEW! Sales AI

    Make account prioritization, research, and email drafting easy.

    Get Started for Free

    Access FREE credits to unlock relevant contact info, and see our packages for teams of all sizes.
    Start for Free
  • Solutions
    Solutions
    Industries

    Business Services

    Drive efficiency with a data-driven approach.

    Financial Services

    Acquire loyal customers with rich secure data.

    Manufacturing

    Modernize revenue creation with AI-driven data.

    Technology & Software

    Drive growth and boost customer adoption.

    Transportation & Logistics

    Boost conversions with targeted audiences.

    Data

    Our Data

    6sense delivers a complete dataset for B2B – including contact data.

    Data APIs

    Real-time enrichment and personalization anywhere.

    Data Packs

    Reduce manual processes to achieve database connectivity.

    Ecosystem

    Integrations

    Explore our powerful integrations with leading technologies.

    Become a Partner

    Let's do more than just work together – let's revolutionize B2B.

    Agency Partners

    Need some help? Get support from our partners.

    Dive into 6sense Revenue AI™

    Reinvent the way your team creates, manages, and converts pipeline to revenue.

    Explore Platform
  • Resources
    Resource Library

    Resource Library

    Dive into various topics and content types.

    Blog

    Short insights, designed to educate.

    In-Market Demand Report

    Know which companies are interested in you.

    Guides

    Follow our in-depth articles & how-to’s.

    6sense for 6sense

    See how the 6sense team uses 6sense.

    Revenue Makers Podcast

    Steal playbooks from industry-leading brands.

    Ebooks & Analyst Reports
    The Science of B2B
    Events & Webinars
    Tools
    One Pagers
    Glossary
    Videos
    TalkingSense
    Pipeline Generation Tuesdays

    6sense Named a Leader in The 2024 Gartner® Magic Quadrant™ for ABM Platforms

    No email required to get a copy of this objective evaluation of the account-based marketing platforms.

    Read the Report
  • Customers
    Customers

    Meet Our Customers

    See how companies like yours leverage 6sense to drive efficiency.

    Customer Stories

    Dive into the success and journeys of our customers .

    Customer Reviews

    Read real reviews to understand what 6sense can do for you.

    RevCity

    Connect with your peers, share successes, and learn about 6sense.

    Knowledge Base & Support

    Explore our help articles, product updates, and submit support tickets.

    6dimensional Success Model

    WE GET YOU. WE GOT YOU.

    Introducing the 6dimensional Success Model™ – a methodology that empowers customers to unleash their full revenue potential and and achieve extraordinary outcomes.

    Explore Our Success Model
  • Company
    Company

    About 6sense

    Learn about our company values, vision, employee benefits, and more.

    Leadership Team

    Dreamers and data nerds; Meet the leadership team behind 6sense.

    Careers

    We want 6sense to be the best chapter of your career.

    Newsroom

    Read press releases, thought leadership, company announcements and more.

    Community

    Dive into the communities 6sense hosts and takes part in.

    Become Our Partner

    Let’s do more than work together. Let’s revolutionize B2B together.
    Explore Our Partners
BOOK A DEMO
BOOK A DEMO
LOG IN
BOOK A DEMO
More
Template is not defined.
Data & AI
Guides

AI For Lead Generation  

Discover how AI lead generation accelerates your sales pipeline by identifying and engaging high-quality leads using predictive analytics and intent data. Learn more about AI marketing tools and strategy with 6sense.
—
The 6sense Team
Share
A marketing leader uses her tablet to use an AI-powered marketing tool

Chapters

Chapter 1

Introduction

Chapter 2

What is AI Lead Generation?

Chapter 3

Key AI Technologies Used in Lead Generation

Chapter 4

Benefits of AI in Lead Generation

Chapter 5

AI-Driven Lead Generation Tools and Platforms

Chapter 6

Lead Generation Case Study: Morningstar's Transformation with 6sense

Chapter 7

Implementing AI in Your Lead Generation Strategy

Chapter 8

Challenges and Considerations

Chapter 9

The Future of AI in Lead Generation

Table of Contents

Chapter 1

Introduction

AI is revolutionizing the way businesses approach lead generation.

A recent study revealed that marketers using AI for lead generation drive up to 451% more leads compared to those who do not. This staggering increase underscores AI’s powerful impact on refining and enhancing the lead-generation process.

By enhancing efficiency and effectiveness, AI is unlocking new potential in identifying, attracting, and converting high-quality leads. In this article, we’ll explore AI’s impact on lead generation, the key technologies involved, and how you can harness its power to drive growth for your business.

Chapter 2

What is AI Lead Generation?

AI lead generation is the process of using advanced technologies such as machine learning, natural language processing (NLP), predictive analytics, and chatbots to streamline the process of identifying, attracting, and nurturing potential leads. These technologies help automate and optimize various aspects of lead generation — making it more efficient and effective.

AI has become a crucial tool for companies looking to stay ahead of the curve and maximize lead generation potential. It provides deeper insights into potential customers’ behaviors and preferences, enabling marketers to tailor their strategies and engage leads more effectively.

The use of AI in lead generation has significantly evolved over the past decade. Initially, AI technologies were limited to basic data analysis and automation. Today, AI-powered tools can analyze vast amounts of data in real-time, predict customer behavior, and engage leads through personalized interactions.

Chapter 3

Key AI Technologies Used in Lead Generation

Several AI technologies are driving innovation in lead generation:

Machine Learning

Machine learning analyzes historical data to identify patterns and predict future behavior. By processing vast amounts of data, it helps in identifying and prioritizing potential leads based on their likelihood to convert. This allows marketers to focus their efforts on the most promising prospects, making lead generation more efficient and effective.

Natural Language Processing (NLP)

NLP analyzes and understands customer interactions across various channels such as emails, chat, and social media. By interpreting the context and sentiment of these interactions, NLP helps create highly relevant and personalized content that resonates with potential leads. This enhances the engagement and effectiveness of marketing communications.

Predictive Analytics

Predictive analytics use historical and real-time data to forecast which leads are most likely to convert. It assigns scores to leads based on their potential value and likelihood of conversion, helping prioritize marketing efforts and allocate resources more effectively. This data-driven approach ensures that marketing strategies are targeted and impactful.

Chatbots and Virtual Assistants

Chatbots and virtual assistants automate initial interactions with potential leads, answering queries, providing information, and guiding leads through the sales funnel. They address leads promptly and efficiently, enhancing the overall lead nurturing process. By automating these interactions, chatbots and virtual assistants free up human resources for more complex tasks.

Chapter 4

Benefits of AI in Lead Generation

Implementing AI in your lead generation strategy offers numerous advantages:

Efficiency and Speed

AI automates repetitive tasks and processes data at lightning speed, allowing your team to focus on higher-value activities.

Accuracy and Precision

 By analyzing vast amounts of data, AI can identify the most promising leads with unparalleled accuracy.

Personalization

 AI enables businesses to deliver tailored messages and solutions to each potential lead, increasing engagement and conversion rates.

Scalability

 With AI, you can scale your lead generation efforts without proportionally increasing your resource investment.

Chapter 5

AI-Driven Lead Generation Tools and Platforms

Several powerful AI-driven tools are available to enhance your lead generation efforts. Platforms like 6sense, Leadfeeder, Drift, and Conversica offer a range of features to identify, engage, and convert leads. These tools leverage machine learning, predictive analytics, and natural language processing to provide actionable insights and automate key aspects of the lead generation process.

Feature/Benefit
6sense
Predictive Analytics
Advanced predictive analytics to identify high-intent leads
Lead Scoring
Comprehensive lead scoring based on behavioral data
Personalization
Highly personalized content and engagement strategies
Automation
Extensive automation of lead nurturing processes
Integration
Seamless integration with CRM and marketing platforms
User Interface
Intuitive and user-friendly interface
Customer Support
Dedicated customer support with extensive resources
ROI and Success Rates
Proven high ROI with documented success stories
Advanced AI Features
Real-time data processing, predictive lead scoring, dynamic segmentation
Market Presence
Strong market presence with a reputation for innovation
Pricing
Competitive pricing with flexible plans

Chapter 6

Lead Generation Case Study: Morningstar's Transformation with 6sense

Morningstar, a leading provider of independent data, significantly enhanced its demand generation strategy by implementing 6sense. By integrating 6sense’s AI-driven platform, Morningstar achieved rapid success and elevated its pipeline metrics.

Key Takeaways

  • Customer-Centric Approach: Using predictive insights and AI, Morningstar transitioned from brand-focused messaging to a more customer-centric strategy, resulting in increased pipeline and revenue.
  • Cost Efficiency: The adoption of 6sense led to a 50% reduction in opportunity-related costs.
  • Higher Engagement Rates: Morningstar experienced higher engagement rates, with a click-through rate of 0.48% compared to the industry benchmark of 0.3%.

Morningstar’s successes illustrate the significant impact that AI and predictive insights can have on refining demand generation strategies.

Chapter 7

Implementing AI in Your Lead Generation Strategy

Assessing Your Needs

Begin by understanding your marketing team’s specific requirements. Identify the goals, challenges, and opportunities where AI can add value. Conduct an internal audit to determine what gaps exist in your current lead generation strategy that AI tools can fill.

Choosing the Right Tools

Select AI tools that align with your business needs and offer the capabilities required to meet your goals. Evaluate different platforms based on features, ease of integration, cost, and the level of support provided. Look for tools that offer predictive analytics, lead scoring, and personalization capabilities.

Integration

Seamlessly integrate AI tools with your existing marketing systems to maximize efficiency. Collaborate with your IT department to address technical challenges and ensure data compatibility. Proper integration is crucial to leverage AI fully in your lead generation processes.

Training and Development

Provide comprehensive training on how to use the selected AI tools and offer ongoing support. Encourage your team to stay updated with the latest AI advancements and continuously improve their skills.

Measuring Success

Track key metrics such as engagement rates, conversion rates, and ROI to evaluate the performance of AI in lead generation. Use these insights to refine and optimize your strategies continuously. Establish clear benchmarks and goals to measure success effectively.

Chapter 8

Challenges and Considerations

Data Privacy and Security

To effectively manage data privacy and security, it is crucial to adhere to data protection regulations. This involves implementing stringent security measures to protect sensitive information from breaches. Regular audits and updates of data privacy policies are essential to address evolving risks and emerging challenges.

Cost of Implementation

Assess the financial commitment required for AI tools and evaluate the potential return on investment (ROI). This includes planning for initial setup expenses, ongoing maintenance, and staff training. A well-constructed budget will help ensure that the financial outlay is justified by the anticipated benefits of AI implementation.

Change Management

Successfully integrating AI tools into your lead generation strategy requires thorough preparation and support for your team. Address any concerns proactively and provide continuous support and training to foster a culture that embraces innovation. Effective change management is vital for a seamless transition to AI-powered processes.

Ethical Considerations

Adopt ethical practices in AI usage by preventing biases and maintaining transparency in your processes. Establish comprehensive guidelines to govern the ethical deployment of AI within your organization.

Chapter 9

The Future of AI in Lead Generation

Trends to Watch

AI continues to evolve, bringing advancements such as sophisticated machine learning algorithms, real-time data processing, and greater automation capabilities. These developments are set to further enhance the accuracy and efficiency of lead generation strategies.

Innovations on the Horizon

Expect breakthroughs like AI-driven customer journey mapping and enhanced predictive analytics. These technologies will provide marketers with deeper insights into customer behavior, allowing for more tailored and impactful marketing efforts.

Long-Term Impact

The role of AI in lead generation will only grow, driving more personalized, efficient, and effective marketing strategies. Companies that effectively harness AI technology will gain a competitive advantage, staying ahead in the dynamic marketing landscape by utilizing advanced lead generation techniques.

Embracing the Future of Lead Generation

The future of lead generation is AI-powered, and the businesses that embrace this technology today will reap the greatest benefits tomorrow. Key AI technologies such as machine learning, natural language processing, predictive analytics, and chatbots play pivotal roles in automating and optimizing lead generation processes.  

As the customer acquisition landscape continues to evolve, it is crucial for businesses to stay ahead by leveraging AI tools for lead generation. Platforms like 6sense can transform your lead generation strategy by providing advanced predictive insights, improving cost efficiency, and increasing engagement rates through highly personalized and targeted campaigns. 

AI has the transformative power to revolutionize lead generation, offering unparalleled opportunities for businesses to enhance their marketing efforts. By adopting AI-driven strategies, companies can unlock new potentials in identifying, attracting, and converting high-quality leads, ultimately driving significant growth and competitive advantage in the market. 

Ready to see 6sense in action?

Book Your Demo
Picture of The 6sense Team

The 6sense Team

View Author
The 6sense Team
6sense helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.