BDR success in the age of AI
Back in 2020, we wrote a book called BDRs Are a BFD. In it, we argued that business development reps (BDRs) are pivotal to the success of modern B2B sales and marketing efforts. Not only are they the primary driver of pipeline, they’re also the voice of the brand and the curators of the prospect experience. Especially in account-based sales and marketing motions, BDRs are a big *bleeping* deal.
A lot has changed in the last 5 years. Covid-19, and the worldwide shutdowns that ensued, upended our worlds. In addition to the tremendous human toll, it shifted the B2B business landscape overnight. People pivoted to remote work, supply chains were massively disrupted, and the digital-first buying transformation was supercharged.
And that’s all before the biggest operational game-changer of all came on the scene: Generative AI. Explore ways Business Development Reps can adopt AI to win more.
Six winning AI plays for outbound
If you’re not yet automating your outbound efforts, you’re missing a huge opportunity to take some burden off your team while also boosting pipeline.
In this webinar session, our 6sense AI experts, Adam Kaiser, Mac Conn and Chris Dutton, reveal six winning plays for automating outbound. In this session, you’ll learn:
- Six AI plays to help you get started
- How AI can automate outbound activities, enhance personalization, and drive better results
- Real-world examples of successful AI implementations in outbound prospecting
