In this first episode of the Science of B2B, So Many Shoulders To Stand On, Kerry introduces some of the pioneers from science and the arts that have inspired him to think more deeply and clearly about B2B. This podcast won’t be about incremental improvements in your B2B processes, Kerry says, but about harvesting ideas from science, from literature, or from his work leading a B2B research function at a unicorn software company… from wherever great ideas can be found to unlock paradigm-shifting insights and change the way we approach our work.
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