Marketing

6sense Revenue AI™ for Marketing

Who We Help

CMO

Unite your revenue team and drive strategy across the business.

Demand Gen

Focus on in-market accounts and take the guesswork out of demand gen.

Digital

Reach the people and accounts that matter to your business.

How We Do It

Account Identification

Accurately match anonymous and known buyer behavior to accounts.

Intent Data

Uncover 3rd party buying signals at the keyword or topic level.

Data Enrichment

Enrich accounts, leads, and contacts with accurate firmographic data.

Predictive Analytics

AI-driven buying stage predictions align teams on the best time to engage.

Orchestrations & Workflows

Scale data operations with accurate engagement of accounts and contacts.

Audience Building

Create audiences for segmentation, activation, and analysis across channels.

Advertising

Reach target buyers with display, video, retargeting, and social ad campaigns.

Conversational Email

Leverage AI to craft personalized emails that qualify & convert accounts at scale.

Pipeline Intelligence

Pipeline planning and forecasting with actionable insights that align teams.

6sense Revenue AI™
for Marketing

Reinvent the way your team creates, manages, and converts pipeline to revenue.

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Sales

6sense Revenue AI™ for Sales

Who We Help

CRO

6sense gives sales leaders the intel they need to deliver on big revenue goals.

Inside Sales

When working hundreds of accounts, knowing where to prioritize is critical.

RevOps

Use clean, complete data and scalable processes.

How We Do It

Company & People Search

B2B account and contact data with insights for when to engage prospects.

Account Intelligence

Arm reps with account insights in CRM & SEP for prioritization and personalization.

Prioritization Dashboards

Dashboards that help sellers uncover which accounts to engage and when.

Chrome Extension

Access Revenue AI insights directly from LinkedIn and other B2B websites.

Predictive Analytics

AI-driven buying stage predictions align teams on the best time to engage.

Buyer Intent Data

Uncover 3rd party buying signals at the keyword or topic level.

Prospecting Workflows

The insights sellers need in the tools they use, everyday.

Get Started for Free

Get FREE access to Revenue AI for Sales. And check out our packages for teams of all sizes.

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Solutions

Solutions

Industries

Business Services

Drive efficiency and maximize revenue with a centralized data-driven approach.

Financial Services

Boost revenue performance and acquire loyal customers with rich secure data.

Manufacturing

Modernize and scale your revenue generation efforts with Al-driven data.

Technology & Software

Accelerate revenue growth and customer adoption with enterprise data & integrations.

Transportation & Logistics

Boost conversions with the most engaged audiences.

Ecosystem

Integrations

Centralize your efforts & integrate your tech stack with 6sense intelligence.

Agency Partners

Augment your team with the help of our service partners.

See the Value of 6sense

Explore the cost savings and business benefits of using 6sense, validated & conducted by Forrester.

Read the Report Now
Resources

Resources

Blog

Insights designed to educate — and give your business a competitive edge.

Guides

Learn from the best in the business with in-depth articles and how-to’s.

6sense for 6sense

See how our team uses 6sense to hit their targets — and how you can, too.

Reports & Ebooks

Get deep insights on complex subjects to improve your business performance.

Research

Analyst reports and exclusive B2B research to make you smarter.

Tools

Discover 6sense’s value with these tools, value reports, and calculators.

Videos

Stay up-to-date on B2B trends and technologies for modern revenue teams.

TalkingSense

In depth conversations with industry leaders, hosted by Latané Conant.

Events & Webinars

Find out about upcoming events and browse our on-demand webinars.

One Pagers

Get a brief overview of our capabilities and integrations.

The Science of B2B

Exclusive insights from thought leader and analyst Kerry Cunningham.

Glossary

Get schooled on the latest concepts, terms and technologies.

Visit the Resource Library

Dive into various topics & types with content curated to help you learn from us.

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Customers

Customers

Meet Our Customers

See how industry-leading companies leverage 6sense to drive efficiency.

Customer Stories

Dive into the success of our customers and their journey with 6sense.

Customer Reviews

Read reviews and take a closer look at what our platform can do.

RevCity

Connect with your peers, share successes, and learn about 6sense.

Knowledge Base

Explore our help articles, product updates, and submit support tickets.

6sense Reveals New Product: 6sense Revenue AI™ for Sales

6sense Revenue AI for Sales revolutionizes revenue creation by enabling your sellers with intelligence, not just information.

Watch On Demand
Company

Company

About 6sense

Learn what 6sense is all about, including our company values, vision, and employee benefits.

Leadership Team

Dreamers and data nerds; Meet the leadership team behind 6sense.

Careers

We want 6sense to be the best chapter of your career.

Newsroom

Read press releases, thought leadership, company announcements and more.

Community

Dive into the communities 6sense hosts and takes part in.

Become Our Partner

Let’s do more than work together. Let’s revolutionize B2B together.

Explore Our Partners

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How To: Fix Revenue Leakage & Maximize ROI

Lack of actionable data and team alignment creates a drag on growth even when the economy is strong. Our How-To will teach you what revenue leakage is and how can you prevent revenue leaks in your current and future fiscal quarters.

November 8, 2022 —

The 6sense Team

Chapter 1

Finding the Red

Chapter 2

Marketing & Sales Need Shared Metrics & Goals

Chapter 3

Leverage a CDP to Make Data Available & Actionable

Chapter 4

Maximize Your Teams’ Time & Help Them Prioritize

Chapter 5

Automation Enables Your Teams to Capture Every Opportunity

Chapter 6

Focus Your Ad Spend

Chapter 1

Finding the Red

Lack of actionable data and team alignment creates a drag on growth even when the economy is strong. When the economy is challenging, fixing those gaps is key to keeping your company strong.

Some common ways organizational misalignment hurts your bottom line include:

Marketing and sales working toward separate goals
Data silos hampering access to critical information
Inability to prioritize revenue driving activities
Overspending on campaigns

Let’s look at those potential revenue pitfalls in more detail to understand how they harm your business, and what you can do to plug the holes.

Chapter 2

Marketing & Sales Need Shared Metrics & Goals

Aligned Metrics & Goals

Marketing and sales have the same goal: acquire new customers. But that goal is often lost amongst differing metrics and competing priorities.

Marketing is typically focused on driving leads. They run ads, launch email campaigns, attend industry events, create killer content, and host webinars to identify potential prospects.

Meanwhile, Sales is focused on identifying prospects, making calls, running demos, negotiating contracts, and getting the customer to sign on the dotted line.

In a perfect world, marketing’s activities would flow seamlessly into what sales is doing — but there’s often a disconnect.

Marketing is attempting to generate MQLs to hand off to sales who should turn them into SQLs. But the conversion rate for MQLs to SQLs is only 13%.

That shockingly low number means there’s a huge difference between what marketing and sales are striving toward — and that means a negative impact on revenue.

Aligning marketing and sales on the same metrics and goals will optimize both teams’ performance and improve their revenue driving activities.

Here are some ways to get these departments on the same page:

Focus on the accounts and buyers that are in-market.
Uncover the research and actions performed by prospects across the internet.
Track the metrics that reveal engagement within key accounts

When marketing and sales are both focusing on buyers that they know are interested in your offerings, waste is greatly reduced.

Chapter 3

Leverage a CDP to Make Data Available & Actionable

Make Data Available & Actionable with a CDP

True marketing and sales alignment can’t occur without confidence in the data they utilize. When data is stale or fragmented between departments and tools, it becomes difficult to deliver consistent and targeted messaging to your potential customers.

Instead, your teams will be hampered by mistimed and confused messaging, missed opportunities, and an inability to personalize outreach.

Instilling faith in your data, and tearing down silos, requires connecting your Marketing Automation Platform (MAP) and Customer Relationship Management software (CRM) so data is shared freely.

If there is no source-of-truth for the information stored within those two systems it can be difficult to decipher which is accurate or prevent duplicates.

A Customer Data Platform (CDP) can act as a system of record for both marketing and sales by storing all of the engagement and activities they have with prospects and customers.

CDPs can help:

Collect customer data from different sources
Analyze the data to establish patterns
Associate these data patterns with customers
Share data across different platforms

To take your CDP — and internal data in general — to the next level, consider leveraging a platform that captures intent data from across the B2B web.

By using a CDP with a trove of historical data, you can quickly gain insights into the most likely buyers on your target account lists. That will empower your teams to make smarter decisions about who they reach out to, and when.

Chapter 4

Maximize Your Teams’ Time & Help Them Prioritize

Maximize & Prioritize Your Efforts

On average, sales teams only spend 36% of their time on revenue generating activities.

The rest of the time is wasted chasing the wrong prospects, struggling to prioritize, trying to craft personalized outreach, and performing administrative tasks.

Increasing the percentage of time your sellers spend on revenue generating activities is a hugely effective way to reduce wasted time, improve the ROI you see with your sales team, and win and retain talent.

One of the most critical ways you can affect your sellers effectiveness is by providing them with tools that will identify the buyers who are most likely to purchase.

Nearly 70% of the buyer’s journey happens anonymously as potential customers do their own online research. But, when you uncover the activity your buyers are performing anonymously, you can hand your sellers a dynamically generated list of the accounts that are in-market and ready to hear from them.

Chapter 5

Automation Enables Your Teams to Capture Every Opportunity

Capture Every Opportunity

Even if your sellers are armed with concrete data on who to prioritize, there are still only so many hours in a day they can work.

Automation can capture opportunities that would otherwise slip through the cracks.

The right technology can provide your sellers with:

Automated conversations with inbound leads
Lead routing to available employees
Automatic data enhancement
Automated meeting bookings
Dynamic email sends based on prospect data

Chapter 6

Focus Your Ad Spend

Optimize Your Budget

If you’ve closed a brand new deal that brings in $10k annually, but a marketing campaign is costing you $20k, you’re losing money.

Here are some ways you can optimize your advertising to avoid your spend eating away at revenue:

Only target buyers that are in-market for your services
Personalize the message to that audience based on their activities
Choose the channels they actually visit to improve performance
Use a DSP to manage your bids and distribution across different ad platforms

Laser-focusing your advertising on the buyers you know are interested will improve the performance of your campaigns, reduce how much you spend, and increase your ROI.

Ready to see 6sense in action?

The 6sense Team

6sense helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

How We Do It

6sense Revenue AI™ for Marketing

How We Do It

Industries

Ecosystem

See the Value of 6sense

Visit the Resource Library

6sense Reveals New Product: 6sense Revenue AI™ for Sales

Company

Become Our Partner

How To: Fix Revenue Leakage & Maximize ROI

Chapters

Chapter 1

Chapter 2

Chapter 3

Chapter 4

Chapter 5

Chapter 6

Table of Contents

Finding the Red

Marketing & Sales Need Shared Metrics & Goals

Aligned Metrics & Goals

Leverage a CDP to Make Data Available & Actionable

Make Data Available & Actionable with a CDP

Maximize Your Teams’ Time & Help Them Prioritize

Maximize & Prioritize Your Efforts

Automation Enables Your Teams to Capture Every Opportunity

Capture Every Opportunity

Focus Your Ad Spend

Optimize Your Budget

The 6sense Team

Related Resources

Solutions

Company

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6sense Revenue AI™
for Marketing