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Marketing’s Role in Acquisitions

Listen to Revenue Makers wherever you listen to podcasts:


AI isn’t just a buzzword. It’s a game-changer that can revolutionize how your sales and marketing teams operate.

In this powerhouse episode, Randy Littleson, CMO of Salesloft, unveils how AI is reshaping the landscape of revenue generation. From transitioning to a multi-product company to integrating cutting-edge technology without sacrificing user experience, Randy lays down precisely how Salesloft thinks about AI. 

Randy also delves into the human aspect, emphasizing the importance of transparent communication—a lesson he learned during various mergers and acquisitions.  especially during mergers and acquisitions, and the need for patience and vision during transformation processes. His real-life anecdotes stressing the need for patience and vision during moments of transformation are a goldmine for any high-achieving revenue leader.

Get ready to elevate your revenue game and be inspired by proven strategies that redefine what’s possible in sales and marketing.

In this episode, you’ll learn:

  1. How embracing AI as a collaborative tool can elevate sales and marketing efforts, automate mundane tasks, and drive predictable revenue performance.
  2. Why transparent communication and integration planning are crucial for successful mergers and acquisitions.
  3. The importance of cultivating patience and maintaining a long-term vision while navigating new business opportunities.

Jump into the conversation:

10:33 Drift becomes a Salesloft product.
13:24 Effective communication and transparency ensure consistent messaging.
18:15 Collaboration is critical for ongoing campaign success.
26:38 Leveraging AI to streamline and prioritize tasks.

The 6sense Team

6sense helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

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