Template is not defined.

Episode 10: How to Stop Fooling Yourself & Get Ahead in B2B

Episode 10

In this episode, Kerry takes a lesson from Nobel winning physicist Richard Feynman on how to make sure your organization doesn’t fall into the trap of groupthink, confirmation bias and the other ways in which we humans fool ourselves into believing things that just aren’t so. Listen in to get two simple methods for apply this lesson in your organization.

Kerry Cunningham

Kerry Cunningham

Kerry Cunningham is a thought leader in B2B marketing and is a former SiriusDecisions and Forrester analyst. He’s an expert in the design and implementation of demand-marketing processes, technologies and teams for a wide array of B2B products, solutions, and services. He’s also developed a wealth of expertise in the alignment of marketing and sales organizations.

Related Resources