LEVEL 8:
Measuring Your ABM Campaign
LEVEL 8: Measuring Your ABM Campaign
CONGRATS, you’ve made it to the FINAL level of Level Up! ABM EXPERT STATUS UNLOCKED. But like every good video game, there’s one last level. You know how to execute ABM campaigns, but how do you measure them?
It’s time marketing and sales teams focus on different key performance indicators than traditional B2B marketing KPIs like MQLs or SQLs. During this webinar on January 14 at 7:30 am PT / 10:30 am ET / 3:30 pm GMT, you’ll throw legacy metrics out the door and learn all about account-based engagement metrics that matter.
In this session you’ll learn:
- Legacy metrics vs. account engagement metrics – what’s in and what’s out when measuring your ABM campaign results
- Why you should dump your MQL goals
- How experts from Gilroy & Atos measure ABM campaigns with best-in-class success metrics
Colleen Fogerty
Ben Romberg
Head of Strategy & Planning
Saima Rashid
SVP, Marketing & Revenue Analytics
SAVE YOUR SPOT FOR THIS WEBINAR!
8 levels to beat.
tons of stuff to learn.
Level Up’s story unfolds across eight unique levels. New webinars are released monthly. Registered players are notified when new levels are live!
Buyers are out there. Can you find them before your nemesis? With the right guides and power-ups, you can! Let’s set your pipeline on the path to a high score.
Nobody wins the ABM game in single-player mode. Marketing and Sales team alignment is essential. Hear why and how to get your Sales team onboard.
ABM is full of mini-games! Master these five puzzles to unlock special powers. These are team games. Ready?
Valuable artifacts! Rest and listen as sage ABM veterans share the roadmaps that turned their pipelines from puddles of sadness to rushing torrents of success.
You’ve identified your buyers. They’ve spotted you. They’re not ready to bite, but they are curious and ready to explore. Is your content worth their time? If not, here’s how to fix it.
Ad platforms are a fierce battleground for digital marketers. With the right data, tools, and tactics, you can master their realms –– and even turn them into allies.
Unlock the magic of personalization so that every interaction –– with your ads, your website, and your emails –– feels tailored to your buyers.
