In level two, you heard the benefits of adopting an account-based strategy and getting your sales team onboard, but now you’re probably wondering what it means to “do ABM.”
In this session, Kyle Dugan, 6sense’s Director of Digital Marketing will walk you through the 5-step account-based formula to help guide your ABM strategy and execution:
- Step 1: Select the best accounts
- Step 2: Know about them
- Step 3: Engage the right way
- Step 4: Collaborate with Sales
- Step 5: Track real stuff
