LEVEL 1

Welcome to Level Up! We kick off our series with two webinars that illustrate the promise — and impact — of Account-Based Marketing.

Webinar 1: WHY GO ACCOUNT-BASED?

Join Latané Conant, Chief Revenue Officer of 6sense, and Kerry Cunningham, Head of Research & Thought Leadership at 6sense, for Level 1’s first (of two) webinars as they cover:

  • Why you should adopt an account-based strategy
  • How intent data, account identification, and AI-driven predictions make it much easier to execute an ABM strategy
  • The value, benefits, and business impact of making the jump from a lead-based strategy to an account-based strategy
Latané Conant

Latané Conant

Chief Revenue Officer

Kerry Cunningham

Kerry Cunningham

Head of Research

Webinar 2: ABM Success Stories

In Level 1’s second webinar, our customers share why they made the leap to ABM and the business impact they’ve seen. During the roundtable, you’ll:

  • Hear why ABM leaders from Sift, CivicPlus, and Sandler chose to go account-based, and the challenges they overcame along their journey
  • Learn the benefits and business impact of implementing an account-based strategy
  • Understand how marketing leaders influenced their organizations to adopt an account-based approach
  • Have the opportunity to ask questions and engage in a lively conversation with our ABM experts

Brian Pesin

Director, Integrated Campaigns & Programs

Jordan Rochester

Jordan Rochester

Marketing Operations Manager

Kerri Martinek

Kerri Martinek

Head of Global Brand & Marketing

sandler
Adam Kaiser

Adam Kaiser

VP, Growth & Brand Marketing

8 levels to beat.
tons of stuff to learn.

Level Up’s story unfolds across eight unique levels. New webinars are released monthly. Registered players are notified when new levels are live!