A Content Marketing Institute report reveals the challenges and benefits of content marketing strategies for manufacturers.
The manufacturing industry has big opportunities to improve its content marketing strategies — while also reaping the rewards that come with a well-executed content strategy — according to a report released by the Content Marketing Institute and co-sponsored by 6sense.
According to a survey of manufacturers:
The report highlights the challenges manufacturers face with their strategies, solutions for those top challenges, insights into average spend on the strategy, and more.
Let’s take a closer look at the challenges detailed in the report.
The top challenges cited in the report include:
Those three challenges were each chosen by over half of those surveyed.
Overcoming those challenges requires building open lines of communication not only among sales, marketing and your broader manufacturing organization, but also between you and your customers.
When your content marketer taps into the real experiences of your customers, it becomes much easier to create content for the entire buying journey.
In the report, respondents indicated the following benefits of their content marketing efforts:
The CMI’s report makes it clear that content marketing is a viable and winning strategy for manufacturers producing tangible benefits, but that content marketers continue to face challenges that limit their ability to capture value for their organizations.
6sense Revenue AI™ eliminates guesswork and arms your revenue team with the data and visibility it needs to create and convert high-quality pipeline into revenue.