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Episode 7: The Double Funnel Nonsense

Episode 7

In this episode, Kerry takes on the concept of the double-funnel – the idea that you should have one funnel for leads and another for accounts. You shouldn’t have one for either, you really should have one for a completely different entity. Tune in to find out what’s wrong with the double-funnel and what to do instead.

Kerry Cunningham

Kerry Cunningham

Kerry Cunningham is a thought leader in B2B marketing and is a former SiriusDecisions and Forrester analyst. He’s an expert in the design and implementation of demand-marketing processes, technologies and teams for a wide array of B2B products, solutions, and services. He’s also developed a wealth of expertise in the alignment of marketing and sales organizations.

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