Webinar One
Your Blueprint for Success:
45-minute live playbooks from industry experts
Practical blueprints. Actionable strategies.
Marketers face a number of challenges today: stale audiences, siloed channels, static buyer journeys, sales & marketing misalignment, and martech stacks that underdeliver because they’re too hard to use.
With 81% of B2B buyers already choosing a preferred vendor before engaging with Sales, a one-size-fits-all campaign approach will no longer drive the results you need.
In this first session of 6sense’s Blueprint series, FireMon’s Amy Yuan, Marketing Operations Director, and Stephanie Peterson, Account Based Marketing Manager, will walk you step-by-step through their blueprint for achieving seamless omnichannel marketing campaign strategy and execution.
They’ll share:
- Their blueprint for building a successful automated, personalized full-funnel marketing strategy
- A play-by-play on how to execute a best-in-class omnichannel campaign, covering channels, optimizations, and tools including 6sense’s Intelligent Workflows
- KPIs and achieved results when pivoting to an account-based strategic approach
- Solutions for how they overcame challenges: sales and marketing team misalignment, inefficient use of their martech stack, limited ability to nurture leads through multi-channel marketing, and difficulty in identifying and engaging high intent accounts
Learn from top peers in the industry
Amy Yuan
Marketing Operations Director at FireMon
Amy Yuan is the Marketing Operations Director at FireMon with a passion for building efficient, scalable systems that empower marketing teams to thrive. With deep expertise in marketing tech, data analytics, and process improvement, she’s known for connecting strategy to execution—and doing it with a smile. Outside of work, Amy is a proud mom of two and a lifelong volleyball enthusiast who brings the same energy and teamwork from the court into everything she does.
Kyle Dugan
Director of Digital Marketing at 6sense
Kyle Dugan is the Director of Digital Marketing at 6sense, where he has managed digital experience, campaign strategy, and advertising for the past six years. He’s been running digital campaigns for over 13 years for various clients and companies. He specializes in social media, demand generation, content creation, and marketing operations in the B2B space. When he isn’t stressing over campaigns and conversions, he’s playing with his two sons or out fishing.
Stephanie Peterson
ABM Manager at FireMon
Stephanie Peterson is the Account-Based Marketing Manager at FireMon, where she designs omnichannel campaigns that blend creativity with science to drive results. She’s passionate about partnering with sales to create aligned, high-impact, multi-channel campaigns and programs that turn strategy into pipeline. Outside of work, Stephanie fuels her creativity through various activities such as painting, reading, and exploring the beaches of her new coastal home.