For B2B sellers and marketers, LinkedIn is an essential tool for engaging with colleagues, customers, and potential buyers. The social platform boasts 630 million users — including 63 million decision-makers and 10...
For B2B sellers and marketers, LinkedIn is an essential tool for engaging with colleagues, customers, and potential buyers. The social platform boasts 630 million users — including 63 million decision-makers and 10 million C-level executives — and is the most-used social media platform for Fortune 500 companies.
But while most account-based marketers understand the value of engaging with potential buyers on LinkedIn — and in particular, how targeted ads can amplify that engagement — many still struggle with exactly which accounts to target and when. Too many ad dollars are still being spent using the old “throw the spaghetti at the wall and see what sticks” method.
And it’s not only money but time (another precious resource for marketers) that’s being expended, building different audiences within separate advertising platforms. And unfortunately, those audiences may not always be the most consistent or valuable.
So, how can we optimize our multi-channel advertising efforts by prioritizing the highest-value target accounts? There has to be a better way, right?
There is now.
Our team created a solution to integrate 6sense’s advanced account targeting with LinkedIn’s advertising platform. This powerful combination enables our mutual customers to leverage deep account insights to reach their most valuable audiences on the global LinkedIn network. With this integration, 6sense customers can now sync their dynamic segments with LinkedIn Campaign Manager to enhance account and persona targeting as well as optimize ad spend.
6sense supports display ads served through our platform, retargeting ads, and via external display providers. Once your 6sense segments are synced with LinkedIn Campaign Manager, you can leverage that dynamic account data for all LinkedIn ad formats. While most other vendors only support Sponsored Content posts, 6sense Segments for LinkedIn ads supports all ad types:
Amid economic uncertainty and shifting markets, it’s more important than ever for marketers and sellers to understand which companies are currently looking to make a purchase decision. The ability to identify accounts that are currently in the market for your product or service can be a game-changer for launching an effective ad campaign. And all 6sense display ad capabilities, including LinkedIn, are 100% self-service. Campaigns are simple to deploy in just minutes — even for those marketers who are new to display.
Continuously refining your target audience will result in better personalization and engagement along the buyer journey. Leveraging the power of 6sense segmentation allows you to dynamically target your best-fit accounts on LinkedIn, and with our superior match rate (50%+ better than our competitors’), you can be confident that you’re targeting and reaching your ideal-fit, in-market buyers.
Ready to learn more?
Our team is always happy to answer any questions you may have about 6sense Segments for LinkedIn ads or any of our many other capabilities. Just contact us!