Marketing

6sense Revenue AI™ for Marketing

Who We Help

CMO

Unite your revenue team and drive strategy across the business.

Demand Gen

Focus on in-market accounts and take the guesswork out of demand gen.

Digital

Reach the people and accounts that matter to your business.

How We Do It

Account Identification

Accurately match anonymous and known buyer behavior to accounts.

Intent Data

Uncover 3rd party buying signals at the keyword or topic level.

Predictive Analytics

AI-driven buying stage predictions align teams on the best time to engage.

Data Enrichment

Enrich accounts, leads, and contacts with accurate firmographic data.

Smart Form Fill

Autofill and shorten forms with automated, real-time form enrichment.

Audience Building

Create audiences for segmentation, activation, and analysis across channels.

Advertising

Reach target buyers with display, video, retargeting, and social ad campaigns.

Conversational Email

Leverage AI to craft personalized emails that qualify & convert accounts at scale.

Orchestrations & Workflows

Scale data operations with accurate engagement of accounts and contacts.

6sense Revenue AI™
for Marketing

Uncover hidden demand to boost marketing impact and generate higher-quality pipeline.

Learn More
Sales

6sense Revenue AI™ for Sales

Who We Help

CRO

6sense gives sales leaders the intel they need to deliver on big revenue goals.

Inside Sales

When working hundreds of accounts, knowing where to prioritize is critical.

RevOps

Use clean, complete data and scalable processes.

How We Do It

Company & People Search

B2B account and contact data with insights for when to engage prospects.

Account Intelligence

Arm reps with account insights in CRM & SEP for prioritization and personalization.

Prioritization Dashboards

Dashboards that help sellers uncover which accounts to engage and when.

Chrome Extension

Access Revenue AI insights directly from LinkedIn and other B2B websites.

Predictive Analytics

AI-driven buying stage predictions align teams on the best time to engage.

Buyer Intent Data

Uncover 3rd party buying signals at the keyword or topic level.

Prospecting Workflows

The insights sellers need in the tools they use, everyday.

Get Started for Free

Access FREE credits to unlock relevant contact info, and see our packages for teams of all sizes.

Start for Free
Solutions

Solutions

Industries

Business Services

Drive efficiency with a data-driven approach.

Financial Services

Acquire loyal customers with rich secure data.

Manufacturing

Modernize revenue creation with AI-driven data.

Technology & Software

Drive growth and boost customer adoption.

Transportation & Logistics

Boost conversions with targeted audiences.

Data

Our Data

The most complete dataset for B2B.

Data APIs

Real-time enrichment and personalization anywhere.

Data Packs

Reduce manual processes to achieve database connectivity.

Ecosystem

Integrations

Get the most out of your tech stack.

Agency Partners

Get support from our partners.

Become a Partner

Let's do more than just work together.

Dive into 6sense Revenue AI™

Reinvent the way your team creates, manages, and converts pipeline to revenue.

Explore Platform
Resources

Resource Library

Resource Library

Dive into various topics and content types.

Blog

Short insights, designed to educate.

In-Market Demand Report

Know which companies are interested in you.

Guides

Follow our in-depth articles & how-to’s.

6sense for 6sense

See how the 6sense team uses 6sense.

Research

Events & Webinars

The Revenue Makers Podcast

Reports & Ebooks

Recorded Demos

Tools

One Pagers

Glossary

Videos

TalkingSense

The Science of B2B

6sense Named a Leader in Gartner Magic Quadrant for ABM for the 3rd Year in a Row

No email required to get a copy of this objective evaluation of the ABM vendors.

Read the Report
Customers

Customers

Meet Our Customers

See how companies like yours leverage 6sense to drive efficiency.

Customer Stories

Dive into the success and journeys of our customers .

Customer Reviews

Read real reviews to understand what 6sense can do for you.

RevCity

Connect with your peers, share successes, and learn about 6sense.

Knowledge Base & Support

Explore our help articles, product updates, and submit support tickets.

WE GET YOU. WE GOT YOU.

Introducing the 6dimensional Success Model™ – a methodology that empowers customers to unleash their full revenue potential and and achieve extraordinary outcomes.

Explore Our Success Model
Company

Company

About 6sense

Learn about our company values, vision, employee benefits, and more.

Leadership Team

Dreamers and data nerds; Meet the leadership team behind 6sense.

Careers

We want 6sense to be the best chapter of your career.

Newsroom

Read press releases, thought leadership, company announcements and more.

Community

Dive into the communities 6sense hosts and takes part in.

Become Our Partner

Let’s do more than work together. Let’s revolutionize B2B together.

Explore Our Partners

Template is not defined.

How To: Create Relevant B2B LinkedIn Ads

LinkedIn represents an excellent digital advertising channel for B2B revenue teams to reach the right audiences and drive engagement. Use this How-To to create engaging B2B LinkedIn ads that align to your audience’s needs.

November 7, 2022 —

The 6sense Team

Chapter 1

A Unique Social Media Platform

LinkedIn’s 800 million members and 310 million active monthly usershail from countless industries and disparate roles … all of which represent a wide spectrum of business interests and concerns.

If you want people to actually listen to you at this party, you don’t bring a megaphone. You need precise messaging and targeting — saying the exact right thing to a very limited group of people at the party.

Thankfully, LinkedIn enables B2B organizations to target these important user characteristics with access to first-party data (work experience, professional and personal interests, and more) and integrate third-party robust ad-targeting technologies.

If you’re new to LinkedIn advertising, here are four must-know tips to help get you started.

Know Your Target Audience

Firstly, it’s essential to have a deep understanding of your target audience, and cross-reference this knowledge with your Ideal Customer Profile’s buyer personas, verticals, and stages of the buyer’s journey. Even geography can play a role.

These details inform critical campaign-creation tasks such as audience segmentation, persona- or vertical-specific messaging (or both), types of content to promote and unique messages or content based on sales territory.

Provide a Clear CTA

What do you want your users to do after clicking on your ad? Consider the business goals of your campaign. Do you want buyers to visit your website? Download an ebook? Tell them so with a clear call to action.

A resonant CTA motivates engagement and manages a buyer’s expectations on what they’ll receive in exchange for a click on that CTA button.

Be sure that whatever you’re offering on the other side of that CTA has legit value and meets — or, better still, exceeds — the expectations set forth in the ad copy.

Craft Powerful Benefit-Based Headlines

If you really want your ads to move the needle, you can’t be subtle.

When creating a LinkedIn ad, it’s essential to highlight the solution to your user’s problems. Creating an ad that highlights a solution to your audience’s problems will help you generate more clicks and build awareness for your brand.

Your ads must have catchy and relevant headlines. Crafting headlines that stand out and evoke a response is part art, part science.

Use Different Ad Types & Variations

LinkedIn offers numerous ad formats for advertisers. Try creating different versions of ads that address different aspects of your audience’s business challenges and goals. Each can drive engagement in unique ways, such as lead generation, website clicks, and conversions.

Text ads: These consist of a headline, brief text, and an optional image. They can link to a website or a LinkedIn company page.

Carousel ads: This format helps you narrate an interactive story with swipeable cards in the LinkedIn feed.

Video ads: These ads are rich in details and often very engaging.

Message ads: These ads are direct messages sent through the LinkedIn messenger and contain a single CTA.

Chapter 2

6sense + Linkedin

To target your LinkedIn ads to your desired audience, you need data about their interests, company size, location, and work function. This will help you gain the visibility you need to proactively engage with the right people interested in your product or service.

Our integration with LinkedIn enables you to build dynamic segments and push them directly to Linkedin to layer in our data with LinkedIn’s ad platform.

You’ll have access to advanced targeting, layering data from both 6sense and LinkedIn, which is compatible with all of LinkedIn’s various ad types.

Using our integration, 6sense customers maximize their ad spend and create data-driven campaigns that generate higher reach and conversions.

Ready to see 6sense in action?

The 6sense Team

6sense helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

How We Do It

6sense Revenue AI™ for Marketing

How We Do It

Industries

Data

Ecosystem

Dive into 6sense Revenue AI™

6sense Named a Leader in Gartner Magic Quadrant for ABM for the 3rd Year in a Row

WE GET YOU. WE GOT YOU.

Company

Become Our Partner

How To: Create Relevant B2B LinkedIn Ads

Table of Contents

A Unique Social Media Platform

Know Your Target Audience

Provide a Clear CTA

Craft Powerful Benefit-Based Headlines

Use Different Ad Types & Variations

6sense + Linkedin

6sense + Linkedin

The 6sense Team

Explore More Resources

Solutions

Company

Browse 6sense Data

6sense Revenue AI™
for Marketing