LinkedIn + 6sense: A Powerful Lead Generation Tactic You Can Use

2 minutes
Sep 07, 2022
Digital Marketing

Nearly 85% of buying teams use LinkedIn during their purchase process, which is why it’s become a staple in many a marketer’s toolkit. LinkedIn offers unparalleled B2B audience targeting capabilities,...

Linkedin

Nearly 85% of buying teams use LinkedIn during their purchase process, which is why it’s become a staple in many a marketer’s toolkit. LinkedIn offers unparalleled B2B audience targeting capabilities, which makes it an ideal channel for generating leads.

But how do you know your message is really reaching the right people?

6sense’s LinkedIn integration combines audience data with intent signals to find the right buyers at the right time. We recently published an ebook — 5 Recipes for Creating Effective, Perfectly Timed LinkedIn Ad Campaigns — which you can download free without filling out a form.

Ideally, your lead generation campaigns at LinkedIn would target only people who are likely to buy.

A person’s LinkedIn profile can tell you a lot about who they are — but it can’t tell you:

  • If they are part of a buying team at their organization
  • Whether they are interested in buying
  • How close they are to making a purchase decision

Here’s one way to overcome that challenge.

One of Our Favorite Recipes from the Ebook: Lead Generation Campaigns

6sense’s integration with LinkedIn allows you to build custom audiences based on the intent data 6sense gathers. This enables you to target accounts that are in-market (ready to buy) and that are researching specific keywords related to your business. The result is a narrower, yet more engaged audience and a lower cost per lead.

All you need to do is:

6sense filters showing accounts that have searched certain keywords and stages.

Step 1 allows you to layer 6sense’s AI-powered audience insights into the LinkedIn platform — allowing you to reach a more focused audience.

  • Filter by keywords and buying stage
  • Set your campaign objective(s)
  • Determine your target audience
  • Choose your ad type

Get More Recipes Like This

Check out our new ebook, 5 Recipes for Creating Effective, Perfectly Timed LinkedIn Ad Campaigns, to get step-by-step guides for:

  • Lead generation campaigns
  • Retargeting
  • Pipeline acceleration
  • Event registration
  • Outbound sales enablement