Webinar Five
Your Blueprint for Success:
45-minute live playbooks from industry experts
Practical blueprints. Actionable strategies.
In today’s zero-click world, traditional digital advertising playbooks fall short. B2B marketers need campaigns that capture attention across channels and tie directly to account engagement and revenue outcomes. The key to success is a strategy that blends ABX principles with smart channel choices and relentless optimization.
In this session, ROI·DNA’s Brian DeHaan and Liz McComas will share their tactical approach to building and optimizing digital advertising programs that cut through the noise and drive measurable impact. They’ll walk through how to develop advertising strategies that are anchored in ABX, translate business objectives into the right channel mix, and apply continuous optimization to maximize return.
Expect a behind-the-scenes look at how to:
- Build a digital advertising strategy that connects to pipeline and revenue goals
- Weave ABX principles into media planning and targeting across paid and owned channels
- Determine the right channel mix and adapt it to the “zero-click” environment
- Optimize campaigns to improve efficiency and performance over time
Tap into the blueprint ROI·DNA uses with leading B2B brands to drive serious results and turn digital advertising into measurable pipeline and revenue.
Learn from top peers in the industry
Brian DeHaan
SVP, Growth & Client Services at ROI·DNA
Brian DeHaan is the Senior Vice President of Growth and Client Services at ROI·DNA, where he leads all growth-related efforts across inbound, outbound, partner-led, and existing client engagements. With over seven years at ROI·DNA, Brian’s deep expertise across growth, digital strategy, and client services has made him a trusted partner to brands navigating complex, fast-changing business landscapes.
Liz McComas
AVP, Digital Media at ROI·DNA
With over 15 years of agency experience, Liz McComas is a detail-oriented marketing professional who lives and breathes paid media. As AVP of Digital Media at ROI·DNA, she oversees the strategy, planning, execution, and reporting of Digital Advertising Services, including Paid Search, Paid Social, Programmatic, Media Direct, SEO, and Content.
Kyle Dugan
Director, Digital Marketing at 6sense
Kyle Dugan is the Director of Digital Marketing at 6sense, where he has managed digital experience, campaign strategy, and advertising for the past six years. He’s been running digital campaigns for over 13 years for various clients and companies. He specializes in social media, demand generation, content creation, and marketing operations in the B2B space.
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