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More Conversations, Same Team: Building AI Email Programs That Actually Get Replies

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How Gilson Doubled Email Engagement and Generated $600K+ in Pipeline Using AI Email

Gilson combined 6sense buyer intelligence with AI Email agents to stay present on a six-to-eight-month sales cycle and nearly doubled their email engagement while generating multi-six-figure pipeline contributions.

But the real win was what customers started saying back to the agents. Scientists shared what they were evaluating, the concerns they had, and what they needed to hear — turning prior silence into actionable intelligence.

Stephan Cherek, Account Based Marketing Manager at Gilson, shares how they made it work.

Get a behind-the-scenes look at how to:

  • Deploy AI Email as a strategic motion, not just another outbound channel
  • Build the workflow: how marketing runs sends, when reps step in, where guardrails protect quality
  • Drive both scale and quality using the metrics that matter (54% open rate, 4% response rate)
  • Stay present across long cycles without significantly expanding your outbound team

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About speakers/author

Stephan Cherek

Account-Based Marketing Manager, Gilson

Stephan Cherek is the Account-Based Marketing Manager at Gilson, a global leader in liquid handling for life science labs. He leads Gilson's global ABM programs across paid digital and organic channels, including 6sense intent data and AI-driven conversational email, working with sales and regional marketing teams in the US and Europe to turn buyer intelligence into pipeline. Stephan joined Gilson in 2019 and previously led multi-channel campaigns for healthcare systems at Influence Health. He holds an MBA from the University of Wisconsin–Whitewater.

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