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Beat the Competition: Build Takeout Campaigns That Convert

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45-minute live playbooks from industry experts

Practical blueprints. Actionable strategies.

Time to play offense and grab some serious market share! Meet your new secret weapon: the competitive takeout campaign — a game plan for identifying and winning over accounts that are currently playing for the other team.

In this power-packed second session of 6sense’s BLUEPRINT series, industry experts Morgan Cole (VP, Demand Generation, Red Canary), Adam Kaiser (VP of Brand & Growth Marketing, 6sense), and Melissa Werkenthin (Director of Revenue Operations Strategy, Intelligent Demand) will walk you through their blueprint for building and executing competitive takeout campaigns that work.

They’ll share:

  • Their proven blueprint for building winning competitive takeout campaigns, including their strategic framework
  • Essential tactics for competitor intel, cross-functional alignment & coordination, and campaign launch
  • Step-by-step how to execute a best-in-class takeout campaign that converts, covering channels, optimizations, and tools including 6sense’s Intelligent Workflows
  • Success metrics and real-world results
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About the speakers

Morgan Cole

Morgan Cole

VP of Demand Generation at Red Canary

At Red Canary, Morgan leads the company’s strategy to drive predictable pipeline and revenue growth. A recognized expert in B2B SaaS marketing, Morgan builds highly integrated, data-driven programs that align sales, marketing, revenue operations, and partner teams with the modern buyer journey. She brings over a decade of leadership experience driving measurable outcomes across the full go-to-market motion.

Adam Kaiser

Adam Kaiser

VP, Brand & Growth Marketing, 6sense

Adam Kaiser has been in the B2B marketing game for over 20 years and has built marketing teams across multiple industries and segments, including compliance, ad tech, and telecom. As a previous 6sense customer, Adam was a true fan who saw firsthand the amazing results it helped him and his team achieve.

Melissa Werkenthin

Melissa Werkenthin

Director of Revenue Operations Strategy at Intelligent Demand

Melissa Werkenthin is the Director of RevOps Strategy at Intelligent Demand, a 2X company, where she helps B2B enterprises design and optimize go-to-market programs that accelerate growth. With deep expertise spanning Fortune 500 companies, startups, and agencies, she brings a strategic lens to solving complex revenue operations challenges.

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