Here’s the uncomfortable truth about sales and marketing alignment: Most companies treat it like a relationship problem that can be fixed with better communication. More Slack channels. Weekly syncs. Trust falls at the offsite. But the real issue isn’t about getting along better. It’s about operating on fundamentally incompatible timelines. B2B buying cycles average 10 […]
Your sales team talks to buyers every single day. They hear which messages land and which fall flat. They know what objections keep coming up, which competitors are circling, and what content actually helps push deals forward. Marketing? They’re creating campaigns based on last quarter’s research, personas built in a workshop six months ago, and […]
When 94% of B2B buyers report using large language models during their purchase process, it’s easy to assume we’re witnessing a fundamental shift in how research happens. The narrative writes itself: buyers turn to ChatGPT first, vendors get cut out of early conversations, and the traditional sales cycle gets compressed or bypassed entirely. Except our […]
Sales and marketing: Oil and water. Different planets. Destined to clash. Ashley Deibert doesn’t buy it. In her first job in marketing, she sat between two sales reps, helping them fill out RFP responses. She’s never understood why the two functions are treated as natural enemies when they’re chasing the same goal. But she’s also […]
Here’s a thought experiment: Think about the last time you used ChatGPT, Claude, or any other LLM. Did you ask it one question, accept whatever it told you as gospel, and immediately act on that information? Or did you use it as one input among many, cross-referencing what it said against your own experience, other […]
Most cold emails get deleted within three seconds. Your prospects are drowning in generic outreach, and they’ve gotten good at spotting messages that waste their time. The difference between emails that get ignored and emails that start conversations comes down to a few specific choices: how you open the conversation, what you prioritize, and whether […]
One of the best parts of Breakthrough? Watching 6sense customers take the stage to share their wins, their strategies, and results that make their peers stop and say, “Wow, how did they do that?!” This year’s Breakthrough Awards honored nine visionaries who transformed how their teams work, how their pipelines grow, and what “success” looks […]
Every sales and marketing team faces the same impossible choice: Spend hours crafting personalized emails that actually get responses or blast out generic sequences at scale and watch response rates crater. The current reality is unsustainable. Your BDRs are burning out writing one-off emails that eat up their entire day. Your AEs are drowning in […]
The AI email agent market has exploded with options — from enterprise platforms with robust integrations and sophisticated personalization to simpler free tools that integrate directly with Gmail. The stakes are high for picking the right tool. The right AI email agent can dramatically reduce costs, boost team productivity, and generate millions in new pipeline. […]
Picture this: Your sales team celebrates a big deal and when leadership asks what drove the win, someone inevitably points to the last touchpoint — maybe a demo request, a pricing inquiry, or a LinkedIn connection. It’s tempting to give all the credit to whatever tipped the scales, but here’s the problem: You might be […]
Many GTM strategies are fighting the wrong battle. While your team obsesses over MQLs and conversion rates, 95% of your buyer’s journey is happening in complete darkness — invisible to every measurement system you’re using. This anonymous research activity, what we call the Dark Funnel, is where real buying decisions get made, yet most GTM […]
On 4th June, more than 300 B2B leaders came together in London for Inspire UK — and the takeaways are still reverberating. This wasn’t another theory-heavy conference. From the moment doors opened at 155 Bishopsgate, it was clear: attendees came to share what’s working, what’s changing, and what the future of go-to-market really looks like […]
