BDRs are a BFD. If you want to see improved KPIs and ROI, you need to make them your BFFs, ASAP.
Equipping your BDRs with 6sense’s AI-powered sales intelligence and automation is one of the best ways to show them how much you care about their ability to focus on the tasks that matter most without succumbing to overwhelm and burnout.
But you know what’s even better? Combining 6sense with partner solutions — namely Salesloft, Mutiny, and Qualified — to help BDRs work even more efficiently and prospect more effectively, without wasted effort.
Here are some use cases for partnering 6sense with other solutions that show your BDRs some love:
Salesloft + 6sense
Prioritize High-Intent Accounts for Outreach
Every BDR knows the frustration of cold outreach: sending email after email, making call after call, only to get ignored. But what if they could focus only on accounts that are actually ready to buy? Combining Salesloft with 6sense can give your BDRs this level of insight and efficiency.
6sense acts as a powerful radar, detecting anonymous buying signals and identifying which companies are actively researching solutions, tracking intent data like keyword searches, website visits, and engagement with marketing content. Instead of wasting time on unqualified leads, BDRs get a prioritized list of in-market accounts.
Salesloft makes these insights actionable, putting this intelligence right at BDRs’ fingertips. Within the platform, reps can see a complete picture of an account: which decision-makers are engaged, what topics they’ve been researching, and the last touchpoints from marketing or sales.
Instead of guessing what to say that will spark a prospect’s interest, BDRs can craft hyper-relevant outreach that speaks directly to their needs, using the right messaging at the perfect time.
The result? More meaningful conversations, higher response rates, and a faster path to pipeline. Instead of chasing after cold leads, BDRs spend their time where it matters most: engaging the right accounts, building relationships, and ultimately closing more deals.
Streamline Multithreading and Contact Discovery
In complex B2B sales, a single decision-maker rarely calls the shots. Deals are won or lost based on how well sellers engage the entire buying committee — but finding and reaching those key stakeholders can be a time-consuming challenge.
6sense makes it easier by surfacing the full buying team within a target account. Instead of relying on limited contact lists or waiting for prospects to self-identify, BDRs can instantly see which decision-makers are engaged, who is showing intent, and where gaps exist in their outreach. They can also use 6sense Sales Intelligence to quickly acquire any missing contact info for key stakeholders. This ensures that sellers aren’t just reaching out to one decision-maker, they’re strategically engaging everyone who influences the deal.
Salesloft makes it easy to take action once all stakeholders have been identified. BDRs can add multiple stakeholders to targeted cadences with a single click, ensuring the entire buying committee receives relevant messaging at the right time.
No more digging through databases or manually tracking down decision-makers, just efficient, multithreaded engagement that speeds up deal cycles and increases conversion rates.
Qualified + 6sense
Engage Website Visitors in Real-Time
BDRs often juggle so many tasks that they struggle to connect with prospects at the right time. Emails go unread, calls go to voicemail, and by the time they do get a response, the prospect may have already chosen a competitor.
By combining 6sense with a partner like Qualified, missed timing is no longer a problem.
6sense surfaces high-value prospects the instant they land on a company’s website.
Qualified then instantly alerts BDRs when a target account is browsing, enabling them to take action in real time. Whether it’s through live chat, an automated greeting, or even an instant meeting scheduler, BDRs can engage prospects while they’re actively exploring solutions before they leave the site.
This real-time engagement transforms website traffic from a passive marketing channel into a dynamic sales opportunity. Instead of hoping that a visitor will fill out a form, BDRs can strike while the iron is hot, answering questions, overcoming objections, and guiding prospects toward the next step in their buying journey.
The result? More booked meetings, faster deal cycles, and a sales team that’s no longer chasing leads, but ready to catch them at the perfect moment.
Mutiny + 6sense
Personalize Website Experiences for Target Accounts
An important part of BDR outreach is getting the right content in front of prospects at the right time. The problem: BDRs have so much to do that they can’t possibly take the time to personalize everything they send. And if a prospect gets served a page that feels irrelevant or unhelpful, they’ll bounce — taking their interest (and potential deal) elsewhere.
That’s why 6sense and Mutiny work together to ensure every visitor gets a website experience tailored to their specific needs, making it easier for BDRs to engage and convert high-value accounts.
6sense continuously analyzes visitor data, identifying key attributes like firmographics, buying stage, and intent signals. Instead of treating every visitor the same, 6sense segments accounts based on their real-time behaviors and level of interest.
This rich intelligence powers Mutiny, which dynamically customizes the website experience for each visitor. Headlines shift to match the visitor’s industry or pain points, CTAs are adjusted based on buying intent, and the most relevant case studies or product messaging are surfaced, without any manual work from marketers or developers.
For BDRs, this level of personalization is a game-changer. They can engage prospects with content customized to resonate with them. BDRs can reference those insights in their outreach too, making the conversation more relevant and impactful.
Conclusion
Successful selling is hard, and we all work better together: marketing with sales, sales leaders with their BDRs, and BDRs with 6sense, and especially BDRs with 6sense and partner solutions. It’s more efficient, it’s more effective, and it saves time, saves stress, and helps BDRs hot goals.