As companies face the new normal of hybrid and work-from-home environments, it is critical for sales and marketing leaders to understand how to protect and increase revenues. According to a...
As companies face the new normal of hybrid and work-from-home environments, it is critical for sales and marketing leaders to understand how to protect and increase revenues. According to a new study by 6sense, the leading platform enabling B2B organizations to generate predictable revenue, organizations are doing an excellent job of establishing expectations and taking appropriate steps to satisfy job expectations for those in Business Development Representative (BDR) roles.
“Our State of the BDR research confirms what just makes sense: when BDRs are equipped with the right tools and feel supported by leadership, they meet their goals,” said Jason Zintak, CEO of 6sense. “It’s a great time to be a BDR. I have a lot of passion and empathy for the very role in which I began my own career and I’m proud that we’re providing companies tools to help their BDRs succeed and contribute to pipeline growth.”
The State of the BDR Report surveyed more than 400 non-revenue, quota bearing, BDRs to understand how the teams responsible for bringing in revenue are being treated as well as how they perceive their jobs today. The survey asked questions related to tenure, training, job responsibilities, performance, perceived support, and future career goals. Some results to note include:
As a further commitment to unlocking BDR success, 6sense is hosting its third annual BDR Appreciation Week, Feb. 21-25, 2022. This event is focused on transforming how the industry views BDRs and recognizes them as invaluable members of the revenue team. BDR Appreciation Week includes professional development and training opportunities to help BDRs advance in their career. New for 2022, 6sense is introducing Top BDR Awards, recognizing excellence across five key categories. Click here to learn more about BDR Appreciation Week and register for the awards ceremony.
To learn more about the 6sense Platform, visit 6sense.com.