According to Statista, 330–375 billion emails are expected to be sent and received daily between now and 2025. Getting your B2B emails read amidst all this noise is a monumental...
According to Statista, 330–375 billion emails are expected to be sent and received daily between now and 2025. Getting your B2B emails read amidst all this noise is a monumental challenge.
Earning your prospects’ attention is harder than ever. Here are five tips for writing BDR outreach emails that cut through the clutter.
Your prospect wants to know:
Answer these questions in as few sentences as you can.
Treat your prospects’ time as sacred. Get to the point.
One way to keep your email concise is to:
Obviously, don’t be as ridiculous as the example above, but make your key points as easily understandable as possible.
Instead of sending cookie-cutter BDR outreach emails, take time to research your prospects, their company, and the challenges they face. After all, companies achieve 50% more success by personalizing their emails.
In fact, just using the prospect’s name in the subject line increases open rates by 26%.
Relationships are forged between people, not companies, so small details like names can make or break your email outreach.
Other great ways to personalize your emails:
Offer something of value in all your BDR outreach emails, and then mention it in the subject line wherever possible. This gets them to open your email and read it with an expectation.
Remember that your initial email outreach isn’t about instant conversion; it’s to get a conversation going. The value you offer can be:
Your subject line is the key to achieving a high open rate. There are many ways to create a great subject line, but here are five examples:
Finally, check the length of your subject lines. Long subject lines will be clipped off with ellipses, which can be a disaster if you’re not careful. Zurb.com provides a simple tool you can use to preview how your subject line might appear in your readers’ inbox — and an illustration of how your messaging can go awry if you’re not paying attention to character counts.
Creating great personalized emails can yield great results, but it can be hard to find the time to execute on all of these strategies. Fortunately, advances in AI have made it possible to automate personalization at scale, and use machine learning to optimize content, subject lines, send time, and more. To learn more, schedule a demo.