To sell effectively in a competitive industry, you have to know your competitors and who they work with.
This info can help you find similar customers to serve, and position yourself to poach your competitors’ customers when they are nearing renewal.
There are three main ways you can find out who a company’s customers are:
1. Review Websites
Customers today are more likely than ever to write reviews of their experiences with products and services on review websites like G2, Capterra, and TrustRadius. Doing some manual research on these websites can help you uncover some customers of any tech product.
2. Technology Lookup
Technology lookup tools like the 6sense Chrome Extension can help you verify if a user is actively using a certain product. You can also go to the company’s website and manually check all the logos they have listed under their “Our Customers” list.
3. Sales Intelligence Software
Sales intelligence software like Revenue AI for Sales can help you identify the customers of over 40,000 technologies in seconds. The tool can also help you quickly gather contact info, learn firmographic details, and spot buying intent activity for accounts.
The Power of Knowledge
Using any of these methods, you can find out who your competitors’ customers are and what they’re doing. This knowledge can help you better understand the market and create strategies that’ll keep you ahead of the competition.
With the power of sales intelligence and the internet, you can save a lot of time and resources that’d have gone into manually and laboriously trying to find out who your competitors’ customers are. Investing in sales intelligence tools will ensure that you always stay up to date with the latest trends, technology, and customers.