Account-Based Marketing

When comparing 6sense vs. ZoomInfo for account-based marketing, the core difference is strategic approach and depth: 6sense delivers predictive AI, intent signals, and multi-channel ABM orchestration designed for complex buying groups, while ZoomInfo excels at contact-level data enrichment and targeted lead generation for teams focused on individual prospect engagement. We’ll explore why that distinction matters, […]

When evaluating 6sense versus Demandbase, the most important distinction isn’t a feature list — it’s the underlying architecture. 6sense is an AI‑first revenue intelligence platform built to identify buying signals, prioritize accounts, and orchestrate engagement automatically, without manual model tuning. Demandbase is rooted in an advertising‑led, IP‑based approach that layers predictive scoring on top of […]

Picture a deal that looked healthy right up until it didn’t. The champion was engaged. The proposal was solid. Marketing had delivered a qualified lead and moved on to the next one. Then somewhere in the last 30 days, a CFO asked a question nobody had prepared for, an IT stakeholder raised a concern that […]

Every B2B campaign launch checklist you’ll find online tells you to verify your links and double-check your UTMs. That’s solid advice, but it’s not where campaigns actually fall apart. The breakdowns happen earlier and run deeper: By the time the symptoms show up in your pipeline report, you’ve already burned the budget. This checklist is […]

Most revenue leaders will tell you that their best customers didn’t start out as their biggest ones. They grew into them through trust,  results, and a vendor that kept showing up with something useful. That’s the real promise of a customer expansion strategy: not squeezing more revenue out of accounts but building the kind of […]

You know that sinking feeling when you realize your “perfect” prospect list is full of outdated job titles, missing contact info, and companies that haven’t existed since 2019? That’s the reality of working with bad data, and it’s costing you deals. Data enrichment solves this problem by filling in the gaps and adding context that […]

RollWorks is an account-based marketing (ABM) and advertising platform that helps B2B companies identify target accounts, engage across channels, and measure impact.   Rollworks is popular for companies that need to get ABM advertising going very quickly. Setup is minimal, which can make it a good choice for teams that are starting their ABM program from zero.  As sales goals and ad budgets grow, […]

Finding the right sales intelligence platform matters more than ever. While Cognism offers GDPR-compliant contact data with strong European coverage, many sales teams need more than phone-verified numbers and basic firmographics. The best Cognism alternatives deliver predictive analytics, AI-powered buyer intent signals, and sales intelligence that helps your team identify and engage high-value prospects before […]

Many revenue teams evaluating Apollo alternatives discover that while Apollo offers a solid starting point for basic prospecting, modern B2B teams need more than contact data and email sequences to hit their numbers. As buyer behavior evolves and sales cycles become more complex, teams are looking for platforms that combine accurate data, predictive intelligence, and […]

Your sales rep is four months into a six-month enterprise deal. They’ve mapped the buying group, built relationships with three key stakeholders, and carefully timed every touchpoint. The deal is progressing exactly as planned. Then marketing launches a product campaign. Suddenly, every contact your rep has been nurturing gets three emails in a week, each […]

Sales and marketing: Oil and water. Different planets. Destined to clash. Ashley Deibert doesn’t buy it. In her first job in marketing, she sat between two sales reps, helping them fill out RFP responses. She’s never understood why the two functions are treated as natural enemies when they’re chasing the same goal. But she’s also […]

Research shows the extreme importance of building targeted brand awareness. For the third consecutive year, 6sense’s Buyer Experience Report has tracked how B2B buyers make purchasing decisions. Each year, the data grows more stark: Three years of evidence points to an uncomfortable truth: The era of capturing demand isn’t over, but if buyers don’t begin […]