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Episode 2: Account-Based in EMEA with Peter O’Neil

Episode 2

In this episode, Kerry speaks with one of the pioneers of account-based marketing in Europe, Peter O’Neil. Kerry and Peter discuss findings from Peter’s most recent research on the state of account-based in Europe. European countries may be behind the North American curve in adoption, but Kerry and Peter discuss how this is in many ways a strategic advantage.

Kerry Cunningham

Kerry Cunningham

Kerry Cunningham is a thought leader in B2B marketing and is a former SiriusDecisions and Forrester analyst. He’s an expert in the design and implementation of demand-marketing processes, technologies and teams for a wide array of B2B products, solutions, and services. He’s also developed a wealth of expertise in the alignment of marketing and sales organizations.

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