Sales and marketing: Oil and water. Different planets. Destined to clash. Ashley Deibert doesn’t buy it. In her first job in marketing, she sat between two sales reps, helping them fill out RFP responses. She’s never understood why the two functions are treated as natural enemies when they’re chasing the same goal. But she’s also […]
Research shows the extreme importance of building targeted brand awareness. For the third consecutive year, 6sense’s Buyer Experience Report has tracked how B2B buyers make purchasing decisions. Each year, the data grows more stark: Three years of evidence points to an uncomfortable truth: The era of capturing demand isn’t over, but if buyers don’t begin […]
Two days. Packed rooms. Intelligent conversations. And a shared question running through the entire venue: How do B2B teams make all this work in practice? B2B Marketing Live delivered what the industry needs right now. Less talk. More honesty. Real examples of what’s changing, what’s working, and what still needs figuring out. For 6sense, it […]
Despite near-universal LLM adoption, buyers still maintain 16 interactions with winning vendors. Here’s what that really means for your pipeline. If you’ve been in B2B marketing circles lately, you’ve probably heard some version of this doom-and-gloom prediction: “ChatGPT is going to kill website traffic.” “Buyers won’t need vendors anymore.” “Intent data is dead.” Here’s what […]
One of the best parts of Breakthrough? Watching 6sense customers take the stage to share their wins, their strategies, and results that make their peers stop and say, “Wow, how did they do that?!” This year’s Breakthrough Awards honored nine visionaries who transformed how their teams work, how their pipelines grow, and what “success” looks […]
Breakthrough ‘25 kicked off with a bang today at the Fontainebleau Las Vegas. From hands-on campaign building to AI-powered prospecting tactics to a major product announcement that’s going to change how revenue teams operate, day one delivered the kind of practical insights that attendees will be implementing before they even get home. Whether you’re catching […]
From AI-powered revenue engines to lightning-fast implementations, this year’s Breakthrough Award finalists are using 6sense to reshape how they identify, engage, and convert buyers. They turned messy data into million-dollar pipelines. They scaled output without scaling headcounts. They built workflows so smart that sales and marketing finally speak the same language. These aren’t incremental wins. […]
Your CEO wants to know which campaigns are driving pipeline. Your CFO wants ROI calculations down to the dollar. Your board wants proof that marketing spend is generating returns. And you — well, you’re trying to give them what they want, even though you know the numbers you’re reporting are increasingly fiction. Here’s the uncomfortable […]
Current lead generation tactics don’t deliver the results you need. Maybe sales is pushing back on lead quality. Maybe your conversion rates have plateaued despite your best efforts. Or maybe you’re drowning in a sea of disconnected tools that promise everything but deliver frustration. You’re not alone. Most B2B marketing teams are stuck managing multiple […]
Every sales and marketing team faces the same impossible choice: Spend hours crafting personalized emails that actually get responses or blast out generic sequences at scale and watch response rates crater. The current reality is unsustainable. Your BDRs are burning out writing one-off emails that eat up their entire day. Your AEs are drowning in […]
The AI email agent market has exploded with options — from enterprise platforms with robust integrations and sophisticated personalization to simpler free tools that integrate directly with Gmail. The stakes are high for picking the right tool. The right AI email agent can dramatically reduce costs, boost team productivity, and generate millions in new pipeline. […]
Despite record spending on marketing technology and sophisticated attribution models, most B2B organizations report their lead generation programs consistently underperform expectations. The culprit isn’t usually lack of effort or budget; it’s that most programs are built on fundamentally flawed assumptions about how modern B2B buying actually works. The reality is that while you’re celebrating form […]
