Two days. Packed rooms. Intelligent conversations. And a shared question running through the entire venue: How do B2B teams make all this work in practice? B2B Marketing Live delivered what the industry needs right now. Less talk. More honesty. Real examples of what’s changing, what’s working, and what still needs figuring out. For 6sense, it […]
Despite near-universal LLM adoption, buyers still maintain 16 interactions with winning vendors. Here’s what that really means for your pipeline. If you’ve been in B2B marketing circles lately, you’ve probably heard some version of this doom-and-gloom prediction: “ChatGPT is going to kill website traffic.” “Buyers won’t need vendors anymore.” “Intent data is dead.” Here’s what […]
We’re back to report on the second day of Breakthrough 2025, which delivered groundbreaking buyer research, inspiring customer success stories, and strategic insights that left attendees with clear playbooks for transforming their revenue operations. Whether you’re catching up from home or want to revisit the standout moments, here’s how day two unfolded. New CEO sets […]
One of the best parts of Breakthrough? Watching 6sense customers take the stage to share their wins, their strategies, and results that make their peers stop and say, “Wow, how did they do that?!” This year’s Breakthrough Awards honored nine visionaries who transformed how their teams work, how their pipelines grow, and what “success” looks […]
Breakthrough ‘25 kicked off with a bang today at the Fontainebleau Las Vegas. From hands-on campaign building to AI-powered prospecting tactics to a major product announcement that’s going to change how revenue teams operate, day one delivered the kind of practical insights that attendees will be implementing before they even get home. Whether you’re catching […]
The first wave of generative AI promised to revolutionize B2B marketing. And in some ways, it has, just not always for the better. We’ve all seen it: the LinkedIn posts that sound like they were written by an enthusiastic robot who just discovered business jargon. The blog posts that read like they were optimized for […]
Your CEO wants to know which campaigns are driving pipeline. Your CFO wants ROI calculations down to the dollar. Your board wants proof that marketing spend is generating returns. And you — well, you’re trying to give them what they want, even though you know the numbers you’re reporting are increasingly fiction. Here’s the uncomfortable […]
You spent three hours building what felt like the perfect ABM campaign. VP and above prospects at 1,000+ employee companies in your exact target industries. Your platform confirmed these people match your ideal customer profile down to the last filter. The ads launched, impressions rolled in, clicks looked solid, and then… the pipeline barely dribbled […]
We’ve officially entered the era of Marketing 6.0. This isn’t just another buzzword or incremental shift. 78% of organizations now use AI in at least one business function, and marketing departments are leading the charge into what we’re calling the Orchestrated Age. Here’s what makes this different: For the first time in marketing history, we’re […]
When was the last time your sales team complained about having too many high-quality leads? If you’re like most B2B organizations, the answer is probably “never.” More likely, your sales leaders are constantly pushing for better leads and less time spent on manual tasks that don’t directly contribute to closing deals. Here’s the reality for […]
Bad data is the bane of every sales team’s existence. How many times have your reps finally found that perfect target account, only to discover the contact information is outdated? Or worse, you’ve crafted the perfect outreach sequence, but emails are bouncing and phone numbers lead nowhere. Meanwhile, your marketing ops colleagues are pulling their […]
In B2B, the most valuable prospects aren’t just those who’ve already visited your website — they’re also the ones actively researching solutions like yours, but who haven’t discovered you yet. These “white-space” accounts represent untapped potential for your business, and with 6sense’s Intelligent Workflows, you can now systematically identify and engage them. Let’s dive […]
