Revenue reporting shouldn’t feel like archaeology. Most GTM teams excavate data from disconnected systems, trying to piece together a story that makes sense to leadership. By the time you’ve pulled the reports, the insights are stale. When executives ask “Is marketing working?” you’re left pointing to metrics that don’t connect to revenue. The challenge isn’t […]
Many revenue teams evaluating Apollo alternatives discover that while Apollo offers a solid starting point for basic prospecting, modern B2B teams need more than contact data and email sequences to hit their numbers. As buyer behavior evolves and sales cycles become more complex, teams are looking for platforms that combine accurate data, predictive intelligence, and […]
Your sales rep is four months into a six-month enterprise deal. They’ve mapped the buying group, built relationships with three key stakeholders, and carefully timed every touchpoint. The deal is progressing exactly as planned. Then marketing launches a product campaign. Suddenly, every contact your rep has been nurturing gets three emails in a week, each […]
Two days. Packed rooms. Intelligent conversations. And a shared question running through the entire venue: How do B2B teams make all this work in practice? B2B Marketing Live delivered what the industry needs right now. Less talk. More honesty. Real examples of what’s changing, what’s working, and what still needs figuring out. For 6sense, it […]
Despite near-universal LLM adoption, buyers still maintain 16 interactions with winning vendors. Here’s what that really means for your pipeline. If you’ve been in B2B marketing circles lately, you’ve probably heard some version of this doom-and-gloom prediction: “ChatGPT is going to kill website traffic.” “Buyers won’t need vendors anymore.” “Intent data is dead.” Here’s what […]
We’re back to report on the second day of Breakthrough 2025, which delivered groundbreaking buyer research, inspiring customer success stories, and strategic insights that left attendees with clear playbooks for transforming their revenue operations. Whether you’re catching up from home or want to revisit the standout moments, here’s how day two unfolded. New CEO sets […]
One of the best parts of Breakthrough? Watching 6sense customers take the stage to share their wins, their strategies, and results that make their peers stop and say, “Wow, how did they do that?!” This year’s Breakthrough Awards honored nine visionaries who transformed how their teams work, how their pipelines grow, and what “success” looks […]
Breakthrough ‘25 kicked off with a bang today at the Fontainebleau Las Vegas. From hands-on campaign building to AI-powered prospecting tactics to a major product announcement that’s going to change how revenue teams operate, day one delivered the kind of practical insights that attendees will be implementing before they even get home. Whether you’re catching […]
The first wave of generative AI promised to revolutionize B2B marketing. And in some ways, it has, just not always for the better. We’ve all seen it: the LinkedIn posts that sound like they were written by an enthusiastic robot who just discovered business jargon. The blog posts that read like they were optimized for […]
Your CEO wants to know which campaigns are driving pipeline. Your CFO wants ROI calculations down to the dollar. Your board wants proof that marketing spend is generating returns. And you — well, you’re trying to give them what they want, even though you know the numbers you’re reporting are increasingly fiction. Here’s the uncomfortable […]
You spent three hours building what felt like the perfect ABM campaign. VP and above prospects at 1,000+ employee companies in your exact target industries. Your platform confirmed these people match your ideal customer profile down to the last filter. The ads launched, impressions rolled in, clicks looked solid, and then… the pipeline barely dribbled […]
We’ve officially entered the era of Marketing 6.0. This isn’t just another buzzword or incremental shift. 78% of organizations now use AI in at least one business function, and marketing departments are leading the charge into what we’re calling the Orchestrated Age. Here’s what makes this different: For the first time in marketing history, we’re […]
