Enterprise

Client Overview Green Hat is an ABM and marketing technology consultancy with more than two decades of experience helping enterprise organizations improve go-to-market performance through stronger campaign design, better revenue operations, and tighter alignment between marketing and sales. For this engagement, Green Hat worked with a leading global consulting firm to turn 6sense AI Email […]

F12.net’s lean marketing team, led by Kate Mitchell, harnessed 6sense to triple weekly in-market account engagement, double campaign velocity, and accelerate the company to its full-year sales target by June — earning the 6sense Breakthrough ‘25 Award for Small Team, Big Results.

Service Express made 6sense the foundation of how its SDR team sells, building it directly into compensation plans, coaching conversations, and performance metrics. By tying rep pay to 6sense activity and creating a custom SDR Activity Hub in Salesforce that flags high-intent accounts without recent engagement, the team transformed from chasing noise to acting with […]

Hexagon, a provider of software and hardware solutions that help manufacturers in industries like automotive and aerospace unlock efficiency and precision, reimagined their account-based marketing (ABM) strategy for the flagship production machining software, ESPRIT, using 6sense. After initial ABM successes fell short, they aligned sales and marketing on buyer journey definitions, prioritized email as their […]

Everbridge, a leader in critical event management, implemented 6sense to improve the efficiency and scalability of its renewal engagement operations. By consolidating multiple manual processes into a single, automated workflow aligned to renewal timelines and regional requirements, Everbridge significantly reduced operational overhead and improved internal coordination across teams. The Challenge: Prior to adopting 6sense Intelligent […]

Flexera’s 6sense implementation moved from contract signing in January to full rollout by July, with just 12 weeks from purchase to go-live and 8 weeks from kickoff to go-live. By July, just 6 weeks after campaign launches, the company was already experiencing measurable impact across reach, engagement, and pipeline growth, with its entire SDR team becoming certified 6sense users through gamified enablement and […]

OpenText transformed its fragmented go-to-market organization — spanning 10 business units, two separate 6sense instances, and eight product models — into a unified, intent-driven revenue engine. Facing an organic-first focus and an accelerated 30-day timeline, the team launched a pilot that delivered immediate results: 27% in new marketing-influenced revenue, 600% lift in conversion rate through a Drift integration, and a 15% increase in anonymous web activity. By creating a repeatable framework […]

JAGGAER, a global leader in procurement solutions, partnered with 2X Marketing – a premier B2B growth marketing agency- to revolutionize its go-to-market strategy using 6sense Intelligent Workflows. Facing classic operational hurdles, 2X Marketing orchestrated a multi-channel 6sense Intelligent Workflow (IWF) focused on high-intent accounts in decision and purchase stages, integrating 6sense AI for precise targeting […]

Overview: OneSource Virtual, a leading technology and services provider for Workday customers, evolved their 6sense usage from basic intent data to a fully embedded revenue engine. With guidance from their customer success team and insights from the 6sense Breakthrough conference, they aligned marketing and BDR efforts, driving measurable results through customized segments and AI tools. […]

Simpro Group revolutionized its high-velocity SMB sales motion by deploying 6sense AI Email Agents as “super BDRs” that handle the full spectrum of engagement — from inbound response to closed-lost reactivation. By treating AI as an additional team member rather than just a tool, Simpro automated follow-ups across inbound leads, MQLs, webinar outreach, and dormant […]

Malbek massively boosted the ROI of its go-to-market efforts by positioning artificial intelligence as the primary workforce rather than a support tool, fundamentally redesigning every customer touchpoint around 6sense capabilities. The company evolved from traditional functional silos to an AI-first revenue engine, where digital twins handle 85% of initial prospect interactions and AI personas operate […]

Hireology, a leading hiring platform provider, had a 2025 business objective of moving from exclusively targeting mid-market companies to closing more deals with enterprise and strategic accounts. To help accomplish this, they used 6sense Intelligent Workflows. The workflow they built enables a comprehensive omnichannel marketing strategy from awareness to purchase. The workflow recognizes accounts by funnel stages and by industry; delivers targeted ads based on verticals like facility-based care, hospitality, and auto; and focuses ad spend […]

Blue Yonder, the world leader in end-to-end digital supply chain transformations, navigates the challenge of delivering high-impact campaigns across multiple channels by leveraging 6sense Intelligent Workflows.   Its “always-on” LinkedIn advertising strategy achieved a remarkable 12x return on investment.  Building on past ABM success Blue Yonder has a history of successful account-based marketing (ABM) since becoming […]

Bonterra is one of the fastest-growing social good software companies in the world. Through innovative solutions for fundraising, corporate social responsibility, and case management, Bonterra is working towards increasing giving to 3% of U.S. GDP by 2033, unlocking $573 billion for more global good annually.  Justin Lopez, account-based marketing manager (ABM) at Bonterra, shares how […]

When Dialpad set out to build their digital account-based marketing program in late 2023, they knew they needed more than just powerful platform capabilities — they needed expertise to maximize their investment and accelerate results.  As digital ABM manager at Dialpad, Shanelle Rucker brought valuable experience implementing 6sense in her previous roles. But rather than […]

Reltio, a leader in data unification and management, previously faced the all-too-common industry challenge—having to do more with less. Knowing that chasing lukewarm opportunities isn’t the most effective use of most business development representatives’ (BDRs) time, Reltio turned to 6sense’s AI’s Email Agents for support.  This case study dives deep into Reltio’s Email Agents strategy […]

JAGGAER, a world leader in procurement software, faced a common problem in the B2B industry: making their Account-Based Experiences (ABX) strategy work its best with limited resources. Despite being a sizable organization, resource allocation constrained their ABX efforts in North America. Annika Helmrich, Vice President of Growth Marketing at JAGGAER, recognized the need for a […]

ScienceLogic, a leader in automated IT operations and observability solutions, empowers organizations with actionable insights, seamless visibility across environments, and workflow automation to drive outcomes and eliminate manual tasks with their ScienceLogic AI platform. We sat down with Arielle Recine, vice president of lifecycle marketing, and Connor Wright, senior ABM manager at ScienceLogic, to learn […]

For Coveo, a leader in AI-powered search and generative experiences, aligning marketing and sales teams presented an ongoing challenge and opportunity. The marketing and business development teams have been working closely together under the CMO to maximize communication and collaboration. Through this alignment they discovered that their traditional lead-focused approach across four business lines relied […]

A leading automotive technology provider that helps resolve tens of millions of auto insurance claims has turned to 6sense’s Email Agents to ensure they don’t miss any critical opportunities. As a result, this enterprise platform is reaching more leads, personalizing messages at a scale that was previously impossible, and receiving more responses.   The problem […]

Iron Mountain, a global leader in storage and information management services, has long been at the forefront of incorporating innovative technologies into their business operations.  Implementing 6sense has marked a significant shift in how the company approaches their marketing strategies, targeting, and overall efficiency. Iron Mountain’s Jack Speyer, director of marketing operations, and Scott Stano, […]

Drata, the leading compliance automation platform, invests in a world-class technology stack to maintain a competitive advantage. When Drata decided to switch from a leads-based to an account-based strategy, they knew 6sense would support this transition and drive revenue growth.  Drata’s Head of Marketing Operations, Kacee Court, explains how 6sense paid for itself within six […]

Founded in 1985, Blue Yonder is a world leader in digital supply chain transformations. As a billion-dollar company, Blue Yonder invests in world-class technology platforms to fuel continuous growth in their go-to-market strategy.   Two platforms crucial to Blue Yonder’s success are 6sense and Drift.   PT Umphress is Blue Yonder’s Global Director of Digital Marketing. He […]

Vertiv has provided IT infrastructure support for some of the world’s leading businesses since 1965, and with over 750,000 customer sites worldwide, Vertiv serves more than 70% of Fortune 500 companies.  Paul Russell, the London-based Global Customer Marketing Director at Vertiv, has been with the organization for over eight years. Noticing a sea change in […]

Staying ahead of the curve is crucial in B2B today. For Lyra Health, a leading workforce mental health care provider, the challenge was clear: bridge the gap between marketing and sales to create a unified, effective approach to customer engagement. 6sense became the catalyst to revolutionize Lyra’s go-to-market strategy, garnering impressive results like a 150% […]

With a global reach, delivering network connectivity to enterprise and government sites in over 190 countries, Expereo has been helping businesses stay securely connected since 2004. However, in late 2022, Expereo faced significant challenges in their marketing efforts.  Marc Brunel-Walker, Expereo’s Director of Global Demand Generation, has worked in marketing for over 25 years. Shortly […]

Over the last decade, Sprout Social has quickly established itself as a technology-stack staple for organizations streamlining their social media. To support continued growth, Sprout Social implemented 6sense Revenue Intelligence in 2022.  Before implementing 6sense, Sprout Social’s revenue team members struggled to prioritize leads and outreach efforts. Now, 6sense equips Sprout Social’s sales development team […]

A global financial services provider with a diverse product portfolio needed to scale up their digital marketing efforts to continue on their revenue growth trajectory. The company’s CMO spearheaded the search for an ABM platform to modernize their go-to-market strategy and drive their sales and marketing tactics with data, not guesswork. The following explains how […]

As a leading provider of enterprise content management and business process management solutions since 1991, Hyland owes their 30+ years of success to the top-notch talent and technology they invest in.  Two of Hyland’s main growth drivers are 6sense and 2X, a Tier 1 6sense services partner that specializes in helping B2B sellers get the […]

Jones Lang LaSalle (JLL) reshapes how organizations acquire, manage, and operate real estate worldwide. Mike Randall, Head of Global Integrated Demand Strategy, and Vijay Thomas, Senior Director of Digital Marketing in India, are working to transform the company’s digital marketing strategy. JLL has a unique opportunity to support enterprises looking to establish or expand Global […]

With nearly 40,000 customers and 80 products in their portfolio, Ivanti has established itself as an IT software leader since 1995. Some of Ivanti’s most impactful growth has come from acquisitions, which have resulted in growing pains around merging customer data. Carole Groombridge, Ivanti’s Senior Director of Global Marketing Programs, has worked in IT for […]

Anthology, a prominent EdTech provider, supports over 150 million learners, educators, and administrators across 80 countries. But as the EdTech industry expands, Anthology must be vigilant in their go-to-market strategy to stand out in a crowded marketplace.  Joshua White, former sr. manager of global demand gen, says Anthology has faced some significant hurdles, including extended […]

QAD was established in 1979 in Santa Barbara, CA to solve a manufacturing issue. They have since expanded worldwide as an enterprise resource planning (ERP) software provider for customers in 100+ countries.  The main driver of QAD’s success is their world-class technology stack, which 6sense has been a part of since 2018.   Nancy Naretto, QAD’s […]

KBX Logistics, a subsidiary of Koch Industries, has grown from a small cost center mentality as a shipper to a top 10 player in the third-party logistics (3PL) industry. As a 3PL, the company connects shippers with carriers and their private fleet drivers to move freight across North America.  Behind KBX’s continuous success is a […]

Flexential offers a comprehensive suite of IT solutions designed to keep businesses safe and their applications running. With over 20 years of experience, they provide customizable solutions for high-density computing, including colocation, cloud, connectivity, data protection, and professional services. Their FlexAnywhere™ platform, with 41 data centers across 19 markets, provides a 100Gbps private network backbone […]

LaunchDarkly, a leading feature management platform founded in 2014, serves over 4,000 customers ranging from startups to enterprise companies, such as NBC, Santander, Ryanair, and Vodafone.  While LaunchDarkly has successfully scaled as a Series D startup, they implemented 6sense in 2022 to gain deeper customer insights to keep the momentum up and to the right.  […]

A global provider of fastening solutions spent years using traditional approaches such as print advertising to market its brand and products with limited success. Then, a few years ago, they implemented a digital transformation that shifted their mindset and modernized their sales and marketing motions. By adopting an intent data-driven approach with 6sense and providing […]

Custom Truck One Source began as a family gas station and tow service in 1996. They have since evolved from a 3-bay shop in Missouri with 12 employees into an industrial icon with more than 2,200 employees and 36 locations.  Similar to other manufacturers, Custom Truck One Source previously relied on conventional selling strategies like […]

RepTrak’s journey of testing its go-to-market strategy with and without the power of AI is eye-opening. Hear first-hand what happens when you embrace the 6sense strategy.

Learn from CMO Ashley Deibert and Peter Lastowski, Director of Revenue Operations, about the lessons Piano learned along its ABX journey and how to align your sales and marketing teams around rich AI-driven account insights.

Zywave, a provider of software for insurance agencies, has long been an innovator in the insurance technology space. But in 2022, Zywave leaders identified a creaky internal blocker that could have weakened their commanding position: a 25-year-old customer database.   Additionally, over the past few years filled with rapid M&A activity, inconsistencies, and obsolete data infested […]

Ashleigh Ford, Trend Micro Director of Marketing Operations, shares the secrets to her 6sense success alongside Heather Foeh, 6sense Sr. Director of Customer Marketing.

When dealing with closed-lost accounts, most companies cut their losses and move on.  But Clari isn’t like most companies. Instead, they closely examine closed-lost accounts and find new ways to bring them back to life.  Or, at least, that’s what Tyler Pleiss and Derek Antti — Clari’s Senior Marketing Manager and Revenue Development Manager, respectively — […]

Bynder goes far beyond managing digital assets. The digital asset management (DAM) platform enables teams to conquer the chaos of proliferating content, touchpoints, and relationships to thrive. Founded in the Netherlands in 2013, Bynder quickly expanded beyond their Amsterdam HQ into Boston, San Carlos, Rotterdam, Barcelona, London, and Dubai. As Bynder grew, its leaders continually […]

Talend, a global leader in modern data management, is taking the work out of working with data. Founded in France in 2005 and headquartered in San Mateo, California, more than 7,250 customers around the world rely on Talend for modern data management that drives real business value.  Talend implemented 6sense at the beginning of 2022 […]

Diligent, a modern governance company, has evolved massively over the last few years. 6sense has been at the center of the evolution, aligning teams and providing an account-centric strategy.  Craig said the company’s grown more complex, and 6sense offers a strategic way to identify the right accounts. 6sense enables Diligent to augment account lists and […]

Armed with data at their fingertips, the Trend Micro marketing team looked at their market, campaigns, and messaging in a new light.

Dive into the strategies and tactics that manufacturer, FARO, took in order to drive revenue at-scale. Leveraging insights, the team was able to increase sales velocity and reduce costs.

With a small but mighty ABM and Field Marketing team, FireEye is accelerating customer revenue, reputation and retention with this new agile approach. Join the session to discover how you can apply these industry-leading practices to your marketing programs.

Hear key takeaways from ServiceMax about marketing and sales alignment – specifically around account selection, automation, advertising across regions, and gifting, as well as results from the campaign that drove $2M in pipeline

Learn how SAP has redefined its campaign mix to a series of top of funnel, acceleration, 1:1, and micro-targeted programs; and establishing a new function for targeting, creative development, campaign testing, and optimization delivered by 2X.

By putting 6sense at the center of its demand generation engine, Morningstar racked up quick wins and took its pipeline numbers to new heights.

To take its sales and marketing tactics to the next level, SEI required a full assessment of its technology stack. By applying a data-driven approach and leveraging 6sense to identify and target new business, the SEI revenue team now sees accelerated revenue growth, powered by intent data and analytics. ‘ SEI leveled up their sales […]

For pricing management and optimization platform, Vendavo, poor timing on lead follow-ups resulted in money lost. “Leads would come in, and they would just sit there for days and weeks or were ignored completely,” Steve Hastert, Director of Marketing at Vendavo, explains. Those leads no longer go ignored, thanks to 6sense Email Agents, an AI-powered […]

The challenge With myriad solutions and prospects visiting their site every day, the Qualtrics team wanted to make sure that their website was optimized for all visitors — and particularly target accounts. “We had all the traditional channels set up for users to get in touch with our brand, like filling out a form on […]

Over 20 years ago, Ryan Smith and his father, Scott, saw the need for an easy-to-use online survey tool for businesses and universities. The duo began building Qualtrics in their basement. Today, with 5,000 employees and 16,000 customers, Qualtrics’ signature Experience Management (XM) platform is the No. 1 solution to enhance customer, employee, product, and […]

NanaWall, a major manufacturer of opening glass wall systems, isn’t a newcomer to Account-Based Marketing (ABM). In fact, the industry leader used an account-based approach to sales and marketing before “ABM” was a common phrase. For years, NanaWall’s revenue team paired its ABM strategy with a few predictive analytics tools that helped score opportunities. But […]

6sense empowers Drift users by proactively providing invaluable buyer-intent data on accounts that are visiting their websites. This sidesteps slow, traditional marketing methods, accelerates the sales process and boosts conversion rates. Katie said 6sense allows website visitors to skip filling out dead-end forms and instead enables her team to create meaningful conversations from the get-go. […]

Salesloft uses 6sense because of its ability to cater to both sales and marketing teams, enabling a full-funnel experience.  Melissa Meinert, Salesloft’s Senior Director of Demand Generation, has some advice for teams newly implementing 6sense.  “I recommend to any new customers — look at all the data sources that you already have and what 6sense […]

As the global leader in 3D measurement, imaging, and realization solutions, FARO Technologies, Inc., helps manufacturers eliminate costly errors, builders construct astonishing projects, and law enforcement establish better cases. In their first month using 6sense to support their revenue team’s work, FARO saw: The Challenge FARO had always been a product-centric, engineering-led, sales-driven organization, which […]

The Five9 customer engagement platform helps companies manage and optimize their customer interactions across communication channels from voice to SMS and more. In turn, this helps brands improve both their customer and employee experience. Despite being in an ultra-competitive sector, Five9 has achieved solid success. However, as they grew, they started to suffer under the […]

Aruba is the networking subsidiary of Hewlett-Packard, providing secure edge-to-cloud networking solutions. Using AI-based machine learning, Aruba delivers simpler, faster, and more automated networks that analyze data to help businesses thrive. Aruba’s sales and marketing efforts have always been successful, but it found itself struggling with an unwieldy martech stack that hindered it from leveling […]

ServiceMax is a leader in field service management, supporting customers who manage large, complex assets in the field. At the simplest and most powerful level, it enables 30 million work orders a year — about one per second. Since its founding in 2007, the company has experienced explosive growth. An existing satisfied 6sense customer, ServiceMax’s […]

Khoros provides a leading customer engagement platform that empowers organizations to build long-lasting relationships with their customers — and prospects — by creating powerful communities, managing social media communications, and aggregating feedback in a central location. The team at Khoros leverages 6sense to deliver personalized web experiences, shorten deal cycles, and increase average deal size. […]

During our recent 6sense Austin Recap, Justin Keller, VP of Revenue Marketing at Drift, interviewed Waseem Kawaf, STANLEY Security’s Global VP of Digital Experience, about STANLEY’s Account-Based Experience (ABE) strategy. STANLEY Security is the integrated security solutions division of STANLEY Black & Decker. With decades of experience, STANLEY is an industry leader, delivering a comprehensive […]

Peter Tarrant, Tipalti’s Account Based Marketing Manager, joined us at the recent 6sense Austin Recap to share the secrets of his company’s incredible success. Tipalti is a global software company providing payment solutions to support companies, including accounts payable, global partner payments, and PO management. Tipalti’s sales and marketing organizations have grown nearly 5x since […]

Ashleigh Ford, Trend Micro’s Director of Marketing Operations, shared the silver linings Trend Micro found in the COVID B2B shakeup during our recent 6sense Austin Recap. Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Its platform protects over 500,000 organizations and more than 250 million individuals across clouds, […]

FARO Technologies is the global leader in 3D measurement imaging realization solutions, helping manufacturers eliminate costly errors, builders construct amazing projects, and law enforcement establish better cases. Recently, FARO found itself at an inflection point. Shifts in the market meant that what had sent FARO to the top might not keep it there. Moving to […]

Code42, based in Minneapolis, is a cybersecurity software company that offers solutions for stopping insider data leaks and IP theft. The company has more than 50,000 client organizations. Looking to generate leads and demand, Code42 moved to an account-based experience (ABX) and brought on 6sense. It was a smart play. The challenge Before 6sense, Code42 […]

Custom Truck One Source is a nationwide, single-source provider of specialized truck and heavy equipment solutions like construction vehicles, oil and gas trucks, cranes, delivery trucks, and more. They used 6sense to transition from a traditional sales and marketing pattern to a data-driven digital strategy, and their business accelerated. The Challenge After years of growing […]

Since 2007, Zendesk has led the way in providing customer engagement solutions to companies across the globe. As they began to reach for higher-level accounts, they brought in 6sense and found: The Challenge As Zendesk set its sights upmarket in enterprise companies, its leadership realized that leads were becoming less relevant.  In larger B2B purchases, […]

Getting sales teams to adopt new technologies isn’t easy. However, 6sense customers have leveraged several effective approaches, including: But what happens when you execute all of these tactics? You get a revenue engine powerhouse like authentication software provider Auth0 (now Okta): The Challenges Auth0 is an easy-to-implement, extensible authentication and authorization platform. Auth0 turned to […]

Backed by 6sense data, Cumulus Networks went from traditional Account Based Marketing (ABM) methods like static target account lists to a hyper-targeted, account engagement approach focused on the best accounts that are in-market, and therefore, more likely to close. With this approach: The Challenge Cumulus Networks was already on board with ABM, but they were […]

HighRadius, a fast-growing fintech company, recently shifted its corporate mindset, processes, and tech stack to align its entire revenue team to a 6sense-powered ABX strategy. 6sense’s access to deeper reporting insights revealed the impact of the revenue team’s marketing activities. It also highlighted the positive impact generated by the pivot to an account-based experience approach. […]

Leading financial software provider Sage Intacct wanted to implement an account-based marketing (ABM) strategy to discover: The company’s ABM strategy took off when they partnered with 6sense, leading the company to: The Challenge Like many modern marketers, Nick Ezzo, VP of Demand Generation, found traditional email marketing campaigns just weren’t cutting it with today’s B2B […]

The buyer’s journey has changed in a way which leaves many sales and marketing teams struggling to find insight from within what we call the Dark Funnel. However, many technology companies are starting to build solutions to address the radical new way customers engage and buy today by collecting and organizing intent data as well […]

Sage Intacct, a leading financial software provider, is making great strides with its ABM strategy. Partnering with 6sense, the company completely transformed the way its website welcomed prospective accounts. This enabled the company to: The Challenge These days, B2B buyers conduct most of their research long before they contact a salesperson. To remain relevant and […]

The role of a Business Development Representative (BDR) can be daunting. But the game completely changes when BDRs are armed with the right intent data showing where accounts are in their buying journeys, what keywords they’re searching for, and what personas are engaging. Duo Security provides two-factor authentication and trusted access to applications. By partnering […]

Qlik, an end-to-end data management and analytics platform, was looking to move to an account-based marketing (ABM) approach. Bringing 6sense on board was a key part of its ABM shift, leading to: The Challenge Before taking an ABM approach, Qlik treated all leads the same because they had no way to prioritize. They also had […]

PTC is a global software company that transforms how companies create, operate, and service products. When they brought in 6sense, they were able to achieve their goals in multiple areas, including: The Challenge On a mission to lead the digital transformation of marketing and meet the demands of an ever-changing business environment, PTC was looking […]

PTC is a global software company transforming how companies create, operate, and service products. Recently, the company built a unique martech stack — featuring 6sense, Drift and People.ai — that revolutionized its ability to identify, connect with, and pursue net-new business. This has led to faster and clearer: Identification of prospects Connection with accounts Research on buying […]

Tipalti, a leading accounts payable software solution, revolutionizes supplier payments by automating processes for thousands of companies across diverse industries.  Spearheading their remarkable success is Peter Tarrant, who previously took on the role of Senior Manager of Account-based Marketing at Tipalti. With a keen strategic vision, Peter has meticulously crafted a go-to-market strategy that seamlessly […]

Sage Software is a global organization for integrated cloud accounting, people, and payroll systems, committed to supporting small and medium-sized businesses. By partnering with 6sense to shift their revenue team strategy, Sage brought forward: The Challenge Before 6sense — and before adopting an account engagement strategy — Sage applied similar sales and marketing tactics to […]

OSV was focused on finding an end-to-end account engagement platform that would enable them to be highly strategic in how they define campaign strategies and to provide a seamless, personalized customer experience — from reaching out to accounts in-market for their solutions, to targeting the right buyer personas through the right channels at the right […]

6sense Data Use Case A telecommunications platform operating two Salesforce instances for different business units wanted to deploy predictive models uniformly across both systems. However, the data science team hesitated without proof of data consistency across instances. Deploying to inconsistent data would compromise model accuracy. The organization wanted 6sense flat-file exports with the flexibility to implement custom data quality validation, ensuring […]

6sense Data Use Case A telecom giant that acquired a new technology business wanted to target their competitors’ customers for migration. However, their internal security team restricted exposure to external SaaS tools. The organization needed a way to access a list of potential customers using competing products without the complexity or security complications of adding new software to their tech stack. Instead, the […]

6sense Data Use Case A global customer experience marketing platform running thousands of campaigns monthly needed more nuanced intent data. Their previous provider’s broad keyword classifications grouped ‘evaluating’ with ‘buying’ intent, making it impossible to tailor messaging to specific buyer journey stages. The firm wanted 6sense Keyword Intent data with granular clustering to distinguish research phases from buying phases, […]

6sense Data Use Case A global financial services firm with distributed marketing teams across multiple business units faced a persistent bottleneck: marketers had to wait days for custom reports while their analytics team built dashboards. This slowed campaign iteration and limited the team’s ability to respond to market signals quickly. The organization wanted to leverage 6sense Data Packs to build […]

6sense Data Use Case A Fortune 100 technology company with 15+ independent business units struggled with data silos. Each unit had its own account relationships and sales teams, but they lacked organization wide visibility into what customers were using. For a business with so many products, services, and revenue streams, this lack of visibility hampered […]

6sense Data Use Case Growth marketers for an energy SaaS company needed much faster feedback to help them optimize ad campaigns targeting specific industry verticals. To get the insights they needed, they had to request custom reports and wait days for a data analytics team to build dashboards. This slow feedback loop limited optimization cycles to once-a-quarter. The company wanted 6sense Ads Media data to power segment-specific dashboards, enabling marketers […]

6sense Data Use Case An analytics platform using a Product-Led Growth strategy had strong product usage data showing which accounts were actively engaging with their platform, but they were missing early-stage buying signals to help them understand the behavior of potential customers who visited but didn’t sign-up. That gap meant their predictive model and ability […]