Salesloft uses 6sense because of its ability to cater to both sales and marketing teams, enabling a full-funnel experience.
Melissa Meinert, Salesloft’s Senior Director of Demand Generation, has some advice for teams newly implementing 6sense.
“I recommend to any new customers — look at all the data sources that you already have and what 6sense can replace or bring into a smaller pool size,” Melissa said.
Melissa said teams looked at many different data sets, but 6sense allowed them to consolidate.
“Once you bring in something new, you need to retire something old,” Melissa said.
“It’s really helped our sellers save time and their prospects in a day. It’s helped us find accounts we didn’t even know were in-market, so we can start targeting them.”
Right off the bat, harnessing the power of its 6sense integration, Salesloft created 24 opportunities and added an incremental 700,000+ in pipeline.