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Salesloft Harnesses the Power of a Lean Tech Stack with 6sense

Atlanta, GA
Revenue AI for Marketing

Salesloft uses 6sense because of its ability to cater to both sales and marketing teams, enabling a full-funnel experience. 

Melissa Meinert, Salesloft’s Senior Director of Demand Generation, has some advice for teams newly implementing 6sense. 

“I recommend to any new customers — look at all the data sources that you already have and what 6sense can replace or bring into a smaller pool size,” Melissa said. 

Melissa said teams looked at many different data sets, but 6sense allowed them to consolidate. 

“Once you bring in something new, you need to retire something old,” Melissa said. 

“It’s really helped our sellers save time and their prospects in a day. It’s helped us find accounts we didn’t even know were in-market, so we can start targeting them.”

Right off the bat, harnessing the power of its 6sense integration, Salesloft created 24 opportunities and added an incremental 700,000+ in pipeline. 

About the Customer

Salesloft is the provider of the leading sales engagement platform that helps sellers and sales teams drive more revenue. The Modern Revenue Workspace™ by Salesloft is the one place for sellers to execute all of their digital selling tasks, communicate with buyers, understand what to do next, and get the coaching and insights they need to win.

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Two of Hyland’s main growth drivers are 6sense and 2X, a Tier 1 6sense services partner that specializes in helping B2B sellers get the most from our platform. 6sense powers Hyland’s account-based marketing (ABM) strategy, while 2X’s Marketing Resource Center (MRC)  provides extra 6sense-certified talent to help the Hyland marketing team boost ABX campaign scale and efficiency. 

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