Peter Tarrant, Tipalti’s Account Based Marketing Manager, joined us at the recent 6sense Austin Recap to share the secrets of his company’s incredible success.
Tipalti is a global software company providing payment solutions to support companies, including accounts payable, global partner payments, and PO management.
Tipalti’s sales and marketing organizations have grown nearly 5x since the company brought aboard 6sense. This enabled its sales team to:
- Decrease sales cycle by 12 days
- Create 254% growth in created opportunities
- Experience 152% growth in won opportunities
- Realize 175% growth in total opportunity value
How Tipalti Does It
Here are some of Tarrant’s top tips for 6sense success:
Onboarding
- Immediately train sellers on 6sense 101 to empower them
- Have them set up segments and dashboards themselves
Automation
- Tie 6sense to the CRM for easy access
- Orchestrate outreach sequences to streamline sales work
- Leverage AI for automation to support sales priorities
Teamwork
- Use data to plan prioritization and let sales team know its top accounts
- Communicate and coordinate marketing and sales actions within 6sense
But Wait, There’s More
Tarrant and the Tipalti team are 6sense superusers, as you can see from the company’s incredible success.
But his presentation goes into much more detail, including inside looks at Tipalti’s 6sense dashboard and details on the company’s martech stack.
