PTC is a global software company transforming how companies create, operate, and service products. Recently, the company built a unique martech stack — featuring 6sense, Drift and People.ai — that revolutionized its...
PTC is a global software company transforming how companies create, operate, and service products.
Recently, the company built a unique martech stack — featuring 6sense, Drift and People.ai — that revolutionized its ability to identify, connect with, and pursue net-new business. This has led to faster and clearer:
PTC was looking for a solution that combined account-intent programs with AI platforms. The goal: to deliver an industry-leading, customer-centric digital experience that delivers value-led content at every buyer interaction, resulting in pipeline growth.
The company has a strong marketing ops team with a “data-driven everything” mentality. When it came to discuss integrating new solutions into its existing tech stack, PTC invested tremendous diligence into its research.
PTC conducted through evaluations over several months. After careful consideration, PTC chose to simultaneously sign contracts with 6sense, Drift, and People.ai.
The combination of these three complementary solutions empowers PTC’s sales and marketing teams to be smarter and faster in their outreach. It enables them to deliver relevant, memorable value at every buyer interaction, too.
6sense, Drift and People.ai bring individual strengths to PTC’s tech stack, creating what the company calls its “ROI Engine” — with ROI representing revenue, orchestration, and intelligence.
Here’s an example of how PTC’s “ROI engine” typically works to generate actionable insights and increase conversions:
These three solutions enable PTC to connect and engage with prospects in the right way, at scale.
These technologies also enable PTC’s revenue team to proactively inspect pipeline.
Salespeople can access a dashboard that identifies the deals slated to close within the quarter. It also overlays 6sense and People.ai data to determine how many accounts are showing active signals and are in the Decision/Purchase buying stages.
Alongside this, the team can leverage People.ai historical data from previous deals to assess overall deal health via factors such as:
With this information, PTC builds an opportunity health score report that sales leaders review on a regular basis. This helps determine whether the sales team is focused on the right accounts.
The combination of 6sense, Drift, and People.ai has transformed the way PTC’s team looks at net-new business as well as its existing pipeline.
With this complete end-to-end solution, PTC is successfully “printing pipeline,” as Mariana Cogan, SVP of Digital Marketing Strategy & Operations at PTC, puts it.
This uniquely powerful martech stack gave PTC:
The power of the 6sense, Drift, and People.at data — combined with the whole revenue team working from a single source of truth — has driven tremendous business results for PTC.