Diligent Evolves with an Account-Centric Approach

Diligent, a modern governance company, has evolved massively over the last few years. 6sense has been at the center of the evolution, aligning teams and providing an account-centric strategy.  Craig...

Diligent, a modern governance company, has evolved massively over the last few years. 6sense has been at the center of the evolution, aligning teams and providing an account-centric strategy. 

Putting the account at the center of it changes the conversation very much. At the end of the day, we do business with accounts. We don’t do business with leads.

Craig ChappellVice President of Digital and co-CMO, Diligent

Craig said the company’s grown more complex, and 6sense offers a strategic way to identify the right accounts. 6sense enables Diligent to augment account lists and weed out accounts where the prediction to close is slim.

Align processes and optimizing account targeting have changed the game for Diligent. Craig said, “As we’re moving more people down the funnel, the ability to close is increasing by multiples.”