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Diligent Evolves with an Account-Centric Approach

New York, NY
Revenue AI for Marketing

Diligent, a modern governance company, has evolved massively over the last few years. 6sense has been at the center of the evolution, aligning teams and providing an account-centric strategy. 

Putting the account at the center of it changes the conversation very much. At the end of the day, we do business with accounts. We don’t do business with leads.


Craig said the company’s grown more complex, and 6sense offers a strategic way to identify the right accounts. 6sense enables Diligent to augment account lists and weed out accounts where the prediction to close is slim.

Align processes and optimizing account targeting have changed the game for Diligent. Craig said, “As we’re moving more people down the funnel, the ability to close is increasing by multiples.”

About the Customer

Diligent is the global leader in modern governance, providing SaaS solutions across governance, risk, compliance, audit and ESG. Serving more than 1 million users from over 25,000 customers around the world, they empower transformational leaders with software, insights and confidence to drive greater impact and lead with purpose.

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