6sense Sales Intelligence

The Challenge In April 2024, a major cloud platform announced the end of licensing and support for AWS customers on a legacy service, creating urgent migration demand. Initially, Mission Cloud, a CDW Company, responded with competitive takeout tactics based on technographic and intent data, but their pilot campaign showed that high intent didn’t reliably indicate […]

A few years ago, FireMon’s marketing team faced a common B2B problem: strong MQL volume but weak conversion and limited sales adoption. Marketing focused on individual contacts and single-touch campaigns, resulting in wasted effort on accounts that were not a strong fit. The Challenge Sales engagement with marketing-sourced leads hovered around 10%, and teams lacked […]

Warren Rupp is a leader delivering innovative solutions for electrical and electronic manufacturing. Under the strategic guidance of Marketing Manager Christine Ashe, the team turned to 6sense to bring focused, data-driven precision to their go-to-market efforts. The Challenge: Warren Rupp initially cast a wide campaign net to introduce their newest product but broad targeting was […]

Everbridge, a leader in critical event management, implemented 6sense to improve the efficiency and scalability of its renewal engagement operations. By consolidating multiple manual processes into a single, automated workflow aligned to renewal timelines and regional requirements, Everbridge significantly reduced operational overhead and improved internal coordination across teams. The Challenge: Prior to adopting 6sense Intelligent […]

Flexera’s 6sense implementation moved from contract signing in January to full rollout by July, with just 12 weeks from purchase to go-live and 8 weeks from kickoff to go-live. By July, just 6 weeks after campaign launches, the company was already experiencing measurable impact across reach, engagement, and pipeline growth, with its entire SDR team becoming certified 6sense users through gamified enablement and […]

Overview: OneSource Virtual, a leading technology and services provider for Workday customers, evolved their 6sense usage from basic intent data to a fully embedded revenue engine. With guidance from their customer success team and insights from the 6sense Breakthrough conference, they aligned marketing and BDR efforts, driving measurable results through customized segments and AI tools. […]

Simpro Group revolutionized its high-velocity SMB sales motion by deploying 6sense AI Email Agents as “super BDRs” that handle the full spectrum of engagement — from inbound response to closed-lost reactivation. By treating AI as an additional team member rather than just a tool, Simpro automated follow-ups across inbound leads, MQLs, webinar outreach, and dormant […]

The sales team at Reachdesk, a global gifting platform, starts each day with a ritual that has revolutionized their pipeline: checking 6sense intent signals to identify their most promising opportunities.  Over the past three years, this routine has enabled Reachdesk to create a more efficient, data-driven sales process that consistently delivers measurable results.  The Challenge  Before […]

With a strong foundation in the UK market, YuLife wanted to expand within the United States, which required a strategic shift in go-to-market execution.  CMO Lauren Berkemeyer has been instrumental in leading this transformation. “When we started, we had a strong sense of our target accounts but needed deeper intelligence to understand the ‘when’ — […]

In early 2023, a leading FinTech company explored the viability of selling payment processing services directly to merchants. Building on their prior success with 6sense in scaling account-based marketing (ABM) in the enterprise segment, the company used 6sense’s ABM and sales intelligence tools to reach this new group of buyers. As a result of business […]

Salla Eskola, currently the senior director of global growth marketing at Corporate Visions, has seen the company through multiple iterations of strategy shifts in her six-year tenure.   Until last year, Corporate Visions was dealing with data ogres and phantom MQLs. So, in October 2023, they embarked on a transformative journey to modernize their go-to-market strategy […]

For Coveo, a leader in AI-powered search and generative experiences, aligning marketing and sales teams presented an ongoing challenge and opportunity. The marketing and business development teams have been working closely together under the CMO to maximize communication and collaboration. Through this alignment they discovered that their traditional lead-focused approach across four business lines relied […]

ScienceLogic, a leader in automated IT operations and observability solutions, empowers organizations with actionable insights, seamless visibility across environments, and workflow automation to drive outcomes and eliminate manual tasks with their ScienceLogic AI platform. We sat down with Arielle Recine, vice president of lifecycle marketing, and Connor Wright, senior ABM manager at ScienceLogic, to learn […]

When Taylor Allewelt joined FireMon as an account-based marketing manager, she discovered an untapped goldmine: the company’s 6sense instance wasn’t being used to its full potential. Together with Amy Yuan, director of marketing operations, they saw an opportunity to transform FireMon’s marketing approach.   Now that the company, a leader in network security policy management, had […]

Bonterra is one of the fastest-growing social good software companies in the world. Through innovative solutions for fundraising, corporate social responsibility, and case management, Bonterra is working towards increasing giving to 3% of U.S. GDP by 2033, unlocking $573 billion for more global good annually.  Justin Lopez, account-based marketing manager (ABM) at Bonterra, shares how […]

Founded in 1985, Blue Yonder is a world leader in digital supply chain transformations. As a billion-dollar company, Blue Yonder invests in world-class technology platforms to fuel continuous growth in their go-to-market strategy.   Two platforms crucial to Blue Yonder’s success are 6sense and Drift.   PT Umphress is Blue Yonder’s Global Director of Digital Marketing. He […]

Staying ahead of the curve is crucial in B2B today. For Lyra Health, a leading workforce mental health care provider, the challenge was clear: bridge the gap between marketing and sales to create a unified, effective approach to customer engagement. 6sense became the catalyst to revolutionize Lyra’s go-to-market strategy, garnering impressive results like a 150% […]

The cloud-native security platform, Elisity, came out of stealth in August 2020 and raised $37 million in Series B financing in 2024.  What’s behind Elisity’s supercharged growth? A combination of market demand, strong product-market fit, and the right tools to support ambitious go-to-market plans.  “We’re on an aggressive growth trajectory, which means there’s a lot […]

In the dynamic world of digital marketing, Folloze stands out with their robust platform designed to deliver personalized marketing campaigns that resonate deeply with audiences. By harnessing a comprehensive set of data-driven insights, Folloze enables B2B marketers to craft customized journeys that not only engage but also convert.  Enter 6sense Revenue Marketing™, a leader in […]

MentorcliQ is a leading all-in-one employee mentoring and ERG management platform that helps enterprise organizations design, launch, scale, and track the effectiveness of employee development, mentoring, and DEI initiatives When Gracey Cantalupo joined MentorcliQ as the Chief Marketing Officer in 2017, MentorcliQ didn’t have an account-based marketing strategy.   “Unlike most SaaS companies, we started with […]

Drata, the leading compliance automation platform, invests in a world-class technology stack to maintain a competitive advantage. When Drata decided to switch from a leads-based to an account-based strategy, they knew 6sense would support this transition and drive revenue growth.  Drata’s Head of Marketing Operations, Kacee Court, explains how 6sense paid for itself within six […]

Blue Yonder, a world-leader in digital supply chain transformations, has used 6sense as their account-based marketing engine since 2020.   Recent ABM campaigns powered by 6sense have garnered impressive results for Blue Yonder, including:   To supercharge this growth even further, Blue Yonder decided to switch contact data providers to 6sense Sales Intelligence in early 2024.   PT […]

Netskope, a global cybersecurity leader, is redefining cloud, data, and network security. Elgie Hobson has been a Sales Development Representative at Netskope since 2022, and a daily practitioner of 6sense Sales Intelligence.   6sense Sales Intelligence offers sellers like Elgie an AI sales intelligence platform to acquire buying team and account data, allowing SDRs to uncover […]

KBX Logistics, a subsidiary of Koch Industries, has grown from a small cost center mentality as a shipper to a top 10 player in the third-party logistics (3PL) industry. As a 3PL, the company connects shippers with carriers and their private fleet drivers to move freight across North America.  Behind KBX’s continuous success is a […]

Anthology, a prominent EdTech provider, supports over 150 million learners, educators, and administrators across 80 countries. But as the EdTech industry expands, Anthology must be vigilant in their go-to-market strategy to stand out in a crowded marketplace.  Joshua White, former sr. manager of global demand gen, says Anthology has faced some significant hurdles, including extended […]

With nearly 40,000 customers and 80 products in their portfolio, Ivanti has established itself as an IT software leader since 1995. Some of Ivanti’s most impactful growth has come from acquisitions, which have resulted in growing pains around merging customer data. Carole Groombridge, Ivanti’s Senior Director of Global Marketing Programs, has worked in IT for […]

A global financial services provider with a diverse product portfolio needed to scale up their digital marketing efforts to continue on their revenue growth trajectory. The company’s CMO spearheaded the search for an ABM platform to modernize their go-to-market strategy and drive their sales and marketing tactics with data, not guesswork. The following explains how […]

When dealing with closed-lost accounts, most companies cut their losses and move on.  But Clari isn’t like most companies. Instead, they closely examine closed-lost accounts and find new ways to bring them back to life.  Or, at least, that’s what Tyler Pleiss and Derek Antti — Clari’s Senior Marketing Manager and Revenue Development Manager, respectively — […]

Edd Young, VP of Sales Operations at Martal Group, has over two decades of experience in sales and sales operations. So when the going got tough in early 2020, Edd and his team got going and pivoted their sales strategy, which resulted in 762% growth since the beginning of COVID-19.  Martal Group is a lead […]

Ashleigh Ford, Trend Micro Director of Marketing Operations, shares the secrets to her 6sense success alongside Heather Foeh, 6sense Sr. Director of Customer Marketing.

Automox, a leader in cloud-native IT operations, continues to make headlines with global expansion announcements and revolutionary product releases designed to automate IT endpoint management. This hypergrowth wouldn’t be possible without Automox’s account-based marketing team, which uses 6sense as a key tool in their go-to-market efforts.  Laura Partyka, Senior Manager of Account-based Marketing, knows a […]

A global provider of fastening solutions spent years using traditional approaches such as print advertising to market its brand and products with limited success. Then, a few years ago, they implemented a digital transformation that shifted their mindset and modernized their sales and marketing motions. By adopting an intent data-driven approach with 6sense and providing […]

The cloud-native security platform, Elisity, came out of stealth in August 2020 and has been approaching a Series B funding round. Elisity touts 1,000% year-over-year growth and expects to triple that number during fiscal year 2024.  What’s behind Elisity’s supercharged growth trajectory? A combination of market demand, strong product-market fit, and the right tools to […]

NewStore provides Omnichannel-as-a-Service for retail brands worldwide that want to accelerate their digital transformation. Headquartered in Boston and with offices in Berlin and the Dutch city of Utrecht, NewStore empowers brands everywhere to easily deliver amazing shopping experiences that store associates and consumers love. As NewStore expanded into international markets, the company’s demand generation team […]

The challenge With myriad solutions and prospects visiting their site every day, the Qualtrics team wanted to make sure that their website was optimized for all visitors — and particularly target accounts. “We had all the traditional channels set up for users to get in touch with our brand, like filling out a form on […]

Social Chorus, a workforce communications platform, relied heavily on cold outreach in its sales strategy, which can be time-consuming and lead to a lot of dead ends. Now, 6sense tells Social Chorus exactly what accounts are searching, allowing the Sales team to be more precise in their outreach efforts.

During our recent 6sense Austin Recap, Justin Keller, VP of Revenue Marketing at Drift, interviewed Waseem Kawaf, STANLEY Security’s Global VP of Digital Experience, about STANLEY’s Account-Based Experience (ABE) strategy. STANLEY Security is the integrated security solutions division of STANLEY Black & Decker. With decades of experience, STANLEY is an industry leader, delivering a comprehensive […]

Peter Tarrant, Tipalti’s Account Based Marketing Manager, joined us at the recent 6sense Austin Recap to share the secrets of his company’s incredible success. Tipalti is a global software company providing payment solutions to support companies, including accounts payable, global partner payments, and PO management. Tipalti’s sales and marketing organizations have grown nearly 5x since […]

Ashleigh Ford, Trend Micro’s Director of Marketing Operations, shared the silver linings Trend Micro found in the COVID B2B shakeup during our recent 6sense Austin Recap. Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Its platform protects over 500,000 organizations and more than 250 million individuals across clouds, […]

Custom Truck One Source is a nationwide, single-source provider of specialized truck and heavy equipment solutions like construction vehicles, oil and gas trucks, cranes, delivery trucks, and more. They used 6sense to transition from a traditional sales and marketing pattern to a data-driven digital strategy, and their business accelerated. The Challenge After years of growing […]

Tipalti, a leading accounts payable software solution, revolutionizes supplier payments by automating processes for thousands of companies across diverse industries.  Spearheading their remarkable success is Peter Tarrant, who previously took on the role of Senior Manager of Account-based Marketing at Tipalti. With a keen strategic vision, Peter has meticulously crafted a go-to-market strategy that seamlessly […]

OSV was focused on finding an end-to-end account engagement platform that would enable them to be highly strategic in how they define campaign strategies and to provide a seamless, personalized customer experience — from reaching out to accounts in-market for their solutions, to targeting the right buyer personas through the right channels at the right […]

HighRadius, a fast-growing fintech company, recently shifted its corporate mindset, processes, and tech stack to align its entire revenue team to a 6sense-powered ABX strategy. 6sense’s access to deeper reporting insights revealed the impact of the revenue team’s marketing activities. It also highlighted the positive impact generated by the pivot to an account-based experience approach. […]