Small & Midsize

The Challenge In April 2024, a major cloud platform announced the end of licensing and support for AWS customers on a legacy service, creating urgent migration demand. Initially, Mission Cloud, a CDW Company, responded with competitive takeout tactics based on technographic and intent data, but their pilot campaign showed that high intent didn’t reliably indicate […]

A few years ago, FireMon’s marketing team faced a common B2B problem: strong MQL volume but weak conversion and limited sales adoption. Marketing focused on individual contacts and single-touch campaigns, resulting in wasted effort on accounts that were not a strong fit. The Challenge Sales engagement with marketing-sourced leads hovered around 10%, and teams lacked […]

Warren Rupp is a leader delivering innovative solutions for electrical and electronic manufacturing. Under the strategic guidance of Marketing Manager Christine Ashe, the team turned to 6sense to bring focused, data-driven precision to their go-to-market efforts. The Challenge: Warren Rupp initially cast a wide campaign net to introduce their newest product but broad targeting was […]

GSI, a leading ERP, CRM, and MAP consulting firm specializing in JD Edwards, NetSuite, HubSpot, and infrastructure technologies, adopted 6sense in April 2025 to enhance their go-to-market strategy with buyer intent data and predictive analytics. They started with self-built segments for outbound prospecting and email campaigns in HubSpot, and quickly launched display ads, achieving immediate […]

Liveops, a pioneer in virtual contact center solutions, transformed 6sense from shelfware into a core revenue engine by reconfiguring the platform in mid-December 2024 to align with their ABX growth model, account tiers, and buyer journey stages. Starting with in-opportunity campaigns and expanding to tiered ABX plays, demand capture, and event warm-ups, they drove rapid […]

Swimlane needed a way to ensure every engagement with enterprise prospects was timely, relevant, and impactful. They also needed it be be consistent and scalable. With a small demand generation team, manual campaign coordination wasn’t a viable option. Using 6sense Intelligent Workflows, Swimlane can now automatically: With AI-powered go-to-market workflows, they now have the scale […]

PathFactory has a familiar challenge: a small marketing team charged with driving big results. The content experience platform helps B2B companies deliver personalized content journeys. That’s a pretty-much universal need for B2B sellers, which is great — except that it means PathFactory’s marketing team has a huge ICP to reach with its intentionally small and […]

When enterprise software companies think about account-based marketing, they typically focus on new business acquisition. But CallMiner, a leader in AI-powered conversation intelligence, saw an opportunity to revolutionize how they engage with their existing customer base. By combining Gainsight health scores with 6sense’s targeting capabilities, they’ve created a sophisticated approach to customer expansion that’s transforming […]

The sales team at Reachdesk, a global gifting platform, starts each day with a ritual that has revolutionized their pipeline: checking 6sense intent signals to identify their most promising opportunities.  Over the past three years, this routine has enabled Reachdesk to create a more efficient, data-driven sales process that consistently delivers measurable results.  The Challenge  Before […]

For established B2B software companies, moving beyond broad marketing approaches to targeted account-based strategies can feel like an overwhelming transformation. PaperCut Software, a leader in print management technology, faced this challenge and turned to 6sense to bridge the gap.  Adam Byer, PaperCut’s performance marketing lead, shares how they made the transition from “hoping we’re hitting […]

With a strong foundation in the UK market, YuLife wanted to expand within the United States, which required a strategic shift in go-to-market execution.  CMO Lauren Berkemeyer has been instrumental in leading this transformation. “When we started, we had a strong sense of our target accounts but needed deeper intelligence to understand the ‘when’ — […]

In the dynamic world of field service management solutions, Simpro, a global software group operating in six countries, faced a pivotal challenge: how to evolve from a purely inbound marketing approach to a more strategic, account-based model.   Under the guidance of Tim Lamb, vice president of growth marketing, strategically chose to focus on the UK […]

In early 2023, a leading FinTech company explored the viability of selling payment processing services directly to merchants. Building on their prior success with 6sense in scaling account-based marketing (ABM) in the enterprise segment, the company used 6sense’s ABM and sales intelligence tools to reach this new group of buyers. As a result of business […]

By: Jim Vaillancourt, Founder of Lionhurst  Lionhurst is a digital marketing agency recognized as a Google Ads Product Expert. The company is one of three U.S. Gold Product Experts in the official Google Ads community. Lionhurst partners with 6sense to enhance Google Ads targeting strategies. Jim Vaillancourt, a key member of the team, brings expertise […]

When Taylor Allewelt joined FireMon as an account-based marketing manager, she discovered an untapped goldmine: the company’s 6sense instance wasn’t being used to its full potential. Together with Amy Yuan, director of marketing operations, they saw an opportunity to transform FireMon’s marketing approach.   Now that the company, a leader in network security policy management, had […]

Salla Eskola, currently the senior director of global growth marketing at Corporate Visions, has seen the company through multiple iterations of strategy shifts in her six-year tenure.   Until last year, Corporate Visions was dealing with data ogres and phantom MQLs. So, in October 2023, they embarked on a transformative journey to modernize their go-to-market strategy […]

NinjaCat, the AI-enabled data and analytics platform built for marketing, integrates multi-channel data into a unified view, transforming how agencies, media companies, and brands manage and analyze performance.  To generate brand awareness in a distinctive and engaging manner, NinjaCat launched “Big Data Day,” an original musical audio drama that creatively explores the complexities of marketing […]

MentorcliQ is a leading all-in-one employee mentoring and ERG management platform that helps enterprise organizations design, launch, scale, and track the effectiveness of employee development, mentoring, and DEI initiatives When Gracey Cantalupo joined MentorcliQ as the Chief Marketing Officer in 2017, MentorcliQ didn’t have an account-based marketing strategy.   “Unlike most SaaS companies, we started with […]

The cloud-native security platform, Elisity, came out of stealth in August 2020 and raised $37 million in Series B financing in 2024.  What’s behind Elisity’s supercharged growth? A combination of market demand, strong product-market fit, and the right tools to support ambitious go-to-market plans.  “We’re on an aggressive growth trajectory, which means there’s a lot […]

Mission Cloud is a premier-tier AWS partner that provides managed and professional cloud services and software for adopting and managing AWS. Mia is Mission Cloud’s most active Business Development Representative. She was tasked recently with following up with attendees from an important conference. Mia crushed the assignment with a follow-up email campaign that reached over […]

In the dynamic world of digital marketing, Folloze stands out with their robust platform designed to deliver personalized marketing campaigns that resonate deeply with audiences. By harnessing a comprehensive set of data-driven insights, Folloze enables B2B marketers to craft customized journeys that not only engage but also convert.  Enter 6sense Revenue Marketing™, a leader in […]

BioCatch is a world-renowned leader in financial crime prevention powered by behavior biometric intelligence, which uses advanced analysis of a user’s physical and cognitive behavior to help banks protect consumers and their assets from fraud and cyberattacks.  Jonathan Daly joined the BioCatch team as Chief Marketing Officer in September 2022. He says 6sense has enabled […]

Brett Fountain joined leading cybersecurity company Deepwatch to build their partner strategy with Amazon Web Services (AWS). As the current Head of Technology Alliances and with AWS experience in previous roles, Brett knew Deepwatch needed 6sense to run a successful AWS partnership.  Brett shares more on how Deepwatch harnesses the power of 6sense to navigate […]

Director of Enterprise Marketing, Emily Davidson, joined Sandler with ambitious ideas for launching an account-based marketing strategy. Sandler had invested in multiple technologies and had a world-class revenue team, but they needed to bring everything together with in-depth data to understand the customer journey.   Therefore, Sandler implemented 6sense to orchestrate their ABM rollout, with support […]

ThreatConnect stands at the forefront of cybersecurity innovation, offering market-leading solutions for threat intelligence operations and cyber risk quantification.  More than 200 of the world’s largest enterprises rely on ThreatConnect to defend and protect their organizations.   But ThreatConnect’s traditional lead-based go-to-market market strategy fell short in empowering sales team members to identify accounts that were […]

DealHub’s next-generation CPQ (Configure, Price, Quote) platform empowers visionary business leaders to connect their teams and processes, execute deals faster, and create accurate and predictable pipelines. Headquartered in Austin, DealHub helps the world’s most effective sales teams at growing companies like Braze, Freshworks, Drift, and Gong. DealHub has achieved 5 consecutive years of hypergrowth and […]

Edd Young, VP of Sales Operations at Martal Group, has over two decades of experience in sales and sales operations. So when the going got tough in early 2020, Edd and his team got going and pivoted their sales strategy, which resulted in 762% growth since the beginning of COVID-19.  Martal Group is a lead […]

As a hyper-growth startup company with multiple ideal customer profiles, UJET had to find a way to prioritize their sea of accounts. But the perfect ICP, product-market fit and messaging, don’t matter if accounts aren’t looking to buy. So, since UJET’s sales development representatives (SDRs) lacked account-level insights on the buyers’ journey, they experienced inconsistent […]

Former full-stack developer Vu Thai joined the hireEZ team as the Senior Growth Manager in 2021. He came in with a developer mindset, always looking for data. But, there was one problem: the go-to-market team made decisions based on what Vu calls “fuzzy data.”  hireEZ needed actionable insights to learn how to target their ideal […]

The Retail industry is at a crossroads. Retailers have exited the turbulent COVID-19 years to enter now a period of massive transformation with advancements in AI, yet also significant headwinds of a looming recession. Opportunities and threats are shifting, yet the one constant in retail is focusing on superior customer experience to weather the storm. […]

Automox, a leader in cloud-native IT operations, continues to make headlines with global expansion announcements and revolutionary product releases designed to automate IT endpoint management. This hypergrowth wouldn’t be possible without Automox’s account-based marketing team, which uses 6sense as a key tool in their go-to-market efforts.  Laura Partyka, Senior Manager of Account-based Marketing, knows a […]

The cloud-native security platform, Elisity, came out of stealth in August 2020 and has been approaching a Series B funding round. Elisity touts 1,000% year-over-year growth and expects to triple that number during fiscal year 2024.  What’s behind Elisity’s supercharged growth trajectory? A combination of market demand, strong product-market fit, and the right tools to […]

In recent years, Ceros — an interactive content platform that empowers companies to transform their digital touchpoint experiences — was on a mission to expand their business. But they needed an account-based marketing solution to equip revenue team members with the kind of intent data and actionable insights that could generate meaningful results and growth. Gabi […]

NewStore provides Omnichannel-as-a-Service for retail brands worldwide that want to accelerate their digital transformation. Headquartered in Boston and with offices in Berlin and the Dutch city of Utrecht, NewStore empowers brands everywhere to easily deliver amazing shopping experiences that store associates and consumers love. As NewStore expanded into international markets, the company’s demand generation team […]

Social Chorus, a workforce communications platform, relied heavily on cold outreach in its sales strategy, which can be time-consuming and lead to a lot of dead ends. Now, 6sense tells Social Chorus exactly what accounts are searching, allowing the Sales team to be more precise in their outreach efforts.

Before 6sense, Acronis faced capacity issues where there were more leads than sales could process.  Gaidar said 6sense has driven, on average, a 15-20% increase in sales efficiency. He said 6sense functions as a Salesforce plug-in providing sales team members a one-stop-shop for customer data.  Acronis has a list within Salesforce powered by 6sense data […]

Keyfactor is a cybersecurity software company within the identity and access management space.  As Keyfactor began to experiment with aligning its revenue team’s efforts in an account-based experience (ABX) approach, it looked for martech partners that could help with targeting, metrics, and scaling. By diving into ABX with 6sense’s revenue platform, Keyfactor achieved: The challenge […]

New-Jersey based AlgoSec helps the world’s largest and most complex organizations secure the connectivity of their business applications. Throughout the 2000s and 2010s, the company grew and built a sophisticated sales infrastructure — but the disruption of COVID-19 brought forth an opportunity to rethink its revenue team’s efforts. Integrating the 6sense Revenue AI™ platform and implementing […]

SUCCESS Computer Consulting is a best-in-class provider of managed IT support — helping small and medium-sized businesses manage networks, preserve or recover data, mitigate cybersecurity threats, and more. The 100-person firm has been locally owned and operated in Minnesota’s Twin Cities for three decades. Until 2021, SUCCESS’ marketing approach centered around high-volume, low-success “spray and […]

Florence Healthcare provides software that makes it easy for medical researchers to manage regulatory requirements of clinical trials. Its software is used by more than 10,000 research sites in 45 countries. Pharmaceutical company Pfizer tapped Florence’s software and vast network of research sites to conduct clinical trials worldwide for its COVID-19 mRNA vaccine. One reason […]

RepTrak is the world’s leading reputation data and insights company, offering the only global platform for data-driven insights on reputation, brand, and ESG (environmental, social, and governance). To shake up their marketing team’s processes and deliver qualified prospects to sales, RepTrak brought in 6sense and reaped: The Challenge RepTrak had traditionally relied on old-fashioned tactics, […]

CoreView helps enterprise organizations avoid security risks, cut operating costs, and improve productivity across the SaaS applications they use. In early 2020 it became evident that there was a shift happening throughout the world — something Tahlor DiCicco, CoreView VP’s of Global Marketing, calls a “forced digital transformation” — they knew they had to adjust […]