The 6sense Research Team
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The 6sense Research Team

6sense Research applies objective statistical analyses to primary research that delivers data-driven insights to B2B revenue teams. We empower revenue teams to more effectively plan, execute, and measure their go-to-market strategies, informed by the latest insights about what works, what doesn’t, and why.

Diverse business team in conference room having hybrid meeting with six remote colleagues on video conference screen

How Large (>$700k) B2B Purchases Are Different From Smaller Ones

Serious productivity takes serious work. a young businessman using a computer during a late night in a modern office

The Great B2B Gate Debate… Is Over. Don’t Gate.  

B2B sellers are more confident than the news may imply.

Gloomy B2B Industry News May Not Match Reality, Survey Shows

2023 state of BDR report

2023 Report: Signs of Resilience and Concern Among BDRs

Marketers evaluate their efforts.

Most Account-Based Marketers Are Not Measured Fairly

A frustrated BDR examines her account list, looking for clues about the next best prospect.

2023 State of the BDR Survey: Last Year Was the Best of Times… Now, It’s the Meh-st of Times

Marketing manager thinking through the findings of B2B marketing attribution projects

About 10% of Your Potential Customers Are Ready to Buy This Quarter. Chances Are, You’re Missing Them.

the impact of abm and measurement

Latest Research: The Impact of ABM Metrics on Financial Performance