Build a Stronger SaaS Marketing Strategy with 6sense

Accelerate revenue growth and minimize the cost of acquiring new customers by using 6sense to power your SaaS marketing strategy.

6sense combines intent data and artificial intelligence to reveal:

  • Which accounts are currently looking for solutions you can offer
  • What those accounts care about
  • The best ways to reach and influence buyers
  • Which accounts are ready to buy now

6sense eliminates guesswork so you can find the fastest, highest ROI path to revenue growth.

Learn from Us

Insights across sales & marketing

Customer Story
Green Hat Helps Global Consulting Firm Recover Nearly $1M in Pipeline with 6sense AI Email
Customer Story
F12.net’s Lean Marketing Team Drives Award Winning Growth with 6sense
Customer Story
INFUSE Wins Technology Partner of the Year at Breakthrough’25

  • Join our team

See 6sense in action

Accelerate revenue growth and minimize the cost of acquiring new customers by using 6sense to power your SaaS marketing strategy.

6sense combines intent data and artificial intelligence to reveal:

  • Which accounts are currently looking for solutions you can offer
  • What those accounts care about
  • The best ways to reach and influence buyers
  • Which accounts are ready to buy now

6sense eliminates guesswork so you can find the fastest, highest ROI path to revenue growth.

Attend 6sense Sessions at INBOUND25

September 4th, 10:45 to 11:15 AM PT | HubSpot Heroes Stage

State of HubSpot: How the Best Do It Different

We’re witnessing a seismic shift in the way top companies use HubSpot. Whether it’s leveraging AI, deepening customer connections, or moving from ‘selling’ to ‘helping people buy’, these high performers clearly see the opportunity in 2026 — and they’re taking concrete steps to capitalize.

Join Kerry Cunningham, Head of 6sense Research, joins leaders from New Breed, GTM Partners and G2 to learn what separates these top-performing companies, and see how they’re preparing their organizations to win in an age where AI and shifting buyer expectations are everything.

Read the full abstract and add to your INBOUND agenda here.

September 4th, 1:15 to 2:45 PM PT | Deep Dive 1

Brand Gravity and AI: Making the Day 1 Shortlist

B2B buyers enter the market with a shortlist. They buy from that shortlist nearly 90% of the time. In this hands-on deep dive, we’ll explore Brand Gravity — the force that draws buyers to your solutions even before they are in market. And we’ll show how AI allows you to track whether your buyers are in market so you can prioritize resources.

Read the full abstract and add to your INBOUND agenda here.

Kerry Cunningham

Kerry Cunningham

Head of Research and Thought Leadership, 6sense

Kerry is a recognized thought leader in B2B marketing strategy, process, and team design. As VP Principal Analyst at SiriusDecisions/Forrester, he introduced paradigm-shifting models and delivered keynotes at major industry events.

Ernest Owusu

Ernest Owusu

Head of Sales Development Transformation, 6sense

A seasoned veteran within the SDR Leadership ranks, Ernest has spent several years operationalizing and scaling the 6sense BDR team. With previous experience as an NFL athlete, Ernest thrives on teams full of high collaboration and healthy competition.

Learn from the best in B2B revenue leadership

Frequently asked questions

How is 6sense handling Health & Safety?

At 6sense, our top priority is the health and safety of all Inspire UK attendees. We are closely adhering to all national and local health and safety guidelines for the event.

We will provide sanitation stations throughout the venue with hand washing facilities and hand sanitizer available for attendees.

If you are experiencing any COVID-19 symptoms, such as a high temperature, a new continuous cough, or a loss/change in sense of taste or smell, we ask that you do not attend the event and instead notify us via email at [email protected]. Your ticket will be transferable.

We appreciate your cooperation in following these safety measures to ensure that the event is enjoyable and safe for all attendees. If you have any questions or concerns, please contact us at [email protected].

What does your pass include?

Your Inspire UK pass includes full access to the event, including all sessions, a 1:1 GTM Accelerator session, networking breaks, and lunch.

Will refreshments be provided?

6sense will provide lunch as well as drinks, snacks, tea, and coffee throughout the day.

When should I plan on arriving and departing?

We recommend arriving at 8:30 am BST for registration and networking before the keynote session at 9:15 am.

Are tickets refundable?

Tickets are not refundable. However, tickets may be transferred to another attendee. If you have a ticket and would like to transfer it, please email [email protected].

Are tickets transferable?

We understand that unforeseen circumstances may prevent you from attending Inspire UK. However, tickets are not refundable but may be transferred to another attendee. If you have a ticket and would like to transfer it, please email [email protected].

I have questions about the event. Who should I contact?

Please reach out to [email protected] with any questions.

See how AI predicts pipeline

The Revenue Village is your hub to connect with trusted partners, explore innovative solutions, and sharpen your strategy.

Every ticket includes a private GTM Accelerator session with 6sense’s subject matter experts — tailored strategies for your unique growth challenges.

Book Your Demo

What makes up the Signalverse?

Intent Data

Intent Data

A big part of what makes 6sense different is how we collect and synthesize intent data as part of our 6AI prediction models. We process over 650B intent signals monthly, including those coming from:

  • Keyword research across millions of pages of B2B publisher content
  • Partnerships for additional topic intent on B2B research sites (G2, TrustRadius, Bombora, PeerSpot, Gartner)
The UI displays "Existing Keywords" on the left featuring tags like "Acme (46)", "AI (89)", "Intent Data", etc., and "Intent Data" on the right displaying research sources like "6sense", "Bombora", "Gartner" and others with their focus areas.
Company Data

Company Data

We analyze over 25B signals to capture and update 1.1B unique details about companies and associated IP addresses. These data points include:

  • Firmographics (company characteristics and news)
  • Technographic (existing tech stack)
  • IP addresses (corporate offices as well as home offices)
  • Cookies
  • Alternative identities
Account management interface with filter panel showing buying stage/industry filters, account list of companies, and Acme profile with top keywords for ABM marketing.
Contact Data

Contact Data

Our research shows that an average buying team consists of 11 members. It’s critical that marketers and sellers know how to engage them, and when. The Signalverse processes more than 70,000 job changes daily to maintain the most accurate, up-to-date contact data available.

Contact profile showing a professional at a tech company, alongside three recommended strong profile connections with "Reach Out" and "Buy Info" action buttons.
Web Deanonymization

Web Deanonymization

See which accounts are anonymously visiting your website and understand complete buyer journeys by unifying CRM, MAP, and web activity. 6sense ingests and categorizes historical data from your CRM and MAP along with real-time engagement data from your website.e

Contact profile interface showing a person's details with job title alongside company information with industry and employee size fields.
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“Data by itself is a lot of noise, you have to do a lot of things to turn it into ‘signal.’”
Viral Bajaria
Chief Technology Officer, 6sense
6sense Revenue Marketing

Advertising

6sense Advertising gives digital marketers the power to build dynamic audiences and activate them on any ad channel, maximizing impact and minimizing wasted spend.

Revenue Marketing

Dark funnel

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Tab 1

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Tab 2

Tab 1 content

Tab 2 content

Everyday, the 6sense Signalverse™ captures one trillion signals — intent, company, and contact data — to fuel AI that pinpoints who’s ready to buy, how to engage them, and when to act.

With unrivaled accuracy and precision, 6sense turns data into actionable insights to improve revenue efficiency.

Find accounts that are ready to buy

6AI surfaces the accounts that are in-market and highlights what stage they’re in. Prioritize the right accounts, deliver the right message, and free up your sellers to do what they do best: sell. An AI sales copilot helps sellers make every interaction count.

  • Signalverse

    Captures over a trillion data points every day to spot B2B buying patterns from millions of accounts worldwide.

  • 6AI

    6sense’s B2B-focused AI uses machine learning to interpret the Signalverse, and compares current buyer behavior to your past customer behavior to spot buying stage and revenue potential.

  • B2B Buyer Data

    Quickly get contact info for key personas within accounts, and add those contacts to campaigns so you can build a groundswell of interest within the buying committee.

Fine-tune outreach to match
real-time needs

Uncover exactly what topics, products, and services your buyers are interested in. Use this intelligence to craft smarter, more personalized campaigns. Leverage intent data and insights to build stronger relationships with prospects – or impress them at your very first meeting.

  • Intent Data

    6sense reveals the keywords that prospects are searching, the webpages they’re visiting, and the content they’re reading, even when they don’t fill out forms.

  • Sales Copilot

    Our platform saves sellers time by summarizing key account activity and recommending ways to you can move accounts closer to a deal.

Focus on the subset of accounts that are ready to buy now

Understand which accounts to target to make the biggest impact: the 10% of accounts that are in-market right now and interested in your services. 6sense’s platform uses AI-driven predictive modeling to help
you identify these accounts, reducing wasted time and improving ROI.

  • Predictive Analytics

    Our platform uses predictive analytics to show you where accounts are in their buying journey.

  • Account Prioritization

    Understand which accounts are ready for outreach, and which accounts are most likely to buy based on ICP fit, persona fit, 
and recent activity.

Engage the entire
decision-making team

Buying teams are big and complicated. If you’re focused on just one member of an account, you’re not marketing effectively. Buying teams now average 11 members, and you’ll need a complete view of who’s who and how engaged they are. Identify your product champions and who they work with.

  • Company & People Search

    Quickly acquire contact info for decision makers, add them to CRM, and easily enroll them in SEP campaigns so you can influence the entire buying team.

  • Intelligent Workflows

    Scale data acquisition and keep your CRM and MAP automatically updated to maintain pristine account and contact data.

There’s too much (unproductive) work to do

72% of sellers’ time is spent not selling. The rest of the time is spent juggling mundane tasks that don’t move deals forward. Tasks like manually researching accounts, hunting for contact info, and jockeying email can overwhelm a seller’s day. That means less revenue, fewer commissions, and more pressure. 6sense Sales Intelligence can keep you and your pipeline on track.

Nail the B2B Target

With Your Digital Advertising

Digital Marketing

6sense Digital Advertising Is Powered By:

    • Account Identification: 6sense expertly matches anonymous and known buyer behavior to specific accounts. This means marketers can focus their advertising efforts on the accounts that are most likely to convert, saving valuable ad dollars and boosting ROI.
 
 

Speakers

“We segmented our adverts based on what customers need at different stages. Red health customers might need onboarding resources or information about our out-of-box solutions. Yellow health customers might benefit from best practices and community insights. And green customers, who are already doing well with our platform, might want to learn about new features or innovative use cases to enhance their ROI and business benefits.”

Alexandra Robson Global Head of Demand Gen
Bonterra’s Journey with 6sense
Read More About Bonterra
445 % trending_up

increase in influenced pipeline

Enlightenment with a side of lime

Our Connect dedicated meeting space is complete with all-day refreshments at Tropisueño, conveniently located two blocks from Moscone and Dreamforce Campground.

VIPs will gain exclusive access to Club6. Keep scrolling to learn how you can get in on the action!

What to Expect

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Flavors of CDMX

Enjoy authentic bites and refreshing drinks in a lush, tropical setting that brings the heart of Mexico City to downtown San Francisco.

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AI-Powered Insights

Discover how 6sense is helping RevOps, Marketing, and Sales teams drive pipeline and revenue with the power of AI.

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Swag & Surprises

Grab exclusive giveaways and enjoy a few unexpected delights — because who doesn’t love a little extra?

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Meet, Mingle, Make Moves

Whether you’re catching up with peers or booking 1:1 time with our team, our legendary Club6 & Connect is the perfect place to meet.

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Elite Level GTM Strategy
$10 /mo
Checkmark Icon Elite level access to all of the newest features for our GTM strategy.
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